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* lurl is supported for both Substitution Macros (as per Section 4.4 of the OpenRTB 2.5 soecs) and as Loss Reason Codes (as per section 5.25). The codes are as follows:

• INVALID_BID = 3

• NO_BID_PRICE = 9

• BID_PRICE_BELLOW_FLOOR = 100

• LOST_TO_HIGHER_BID_PRICE = 102

• ADVERTISER_DOMAIN_EXCLUSION = 205

• APP_BUNDLE_EXCLUSION = 206

• IAB_CATEGORY_EXCLUSION = 209

Cookie Sync

Both demand initiated and supply initiated syncs are supported by Aniview.
However, supply initiated cookie sync is recommended. Syncing is automatically initiated by the player for relevant web traffic. It is also recommended to support a dynamic redirect URL so that Aniview can control the redirect URL back to Aniview in real-time.

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