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Name (required) - the name of the advertiser.
Owner Type - Choose Publisher if this advertiser actually belongs to one of your Publishers (if you like to give your publisher a way to add their own demand to yours for a fair competition).
Email - the address of the partner.
Description - any note you like to add about this partner.
Serving Macro - custom macro used for this partner.
Account Fee - choose how much fee to deduct from revenues that involve this partner.
Limit Ad Sources - as each Advertiser comes with many ad sources, this gives you the chance to control how many ad sources of this advertiser to allow connecting in parallel.
Targeting
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