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Be aware if you only click Save, a red dot will appear next to the relevant template to indicate it’s not deployed live. This will also happen if you choose Preview!
OutStream
Main
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Placement Info
Left side
Name (required) - the name of the player tag.
Description - any note you like to add about this player tag.
Ref1 - add custom macros (e.g. AV_CUSTOM1=abc&AV_IDFA=1234-5678).
Publisher (required) - choose the publisher this player tag belongs to.
Right side
Global Placement ID - used for all traffic regardless of any other setting, this option tells the browser which kind of ad is used, as required by many SSPs (see examples by Index Exchange).
Position Identifier
If you don’t want the player to appear exactly where the publisher actually put the script, use this to define an alternative location.
It can be either a Tag (e.g., div in case of <div>needed location</div>) a Class (e.g. titles in case of <div class=”titles”>needed location</div>), an ID (e.g. unique in case of <div id=”unique”>needed location</div>) or a (CSS) Selector (e.g. span>div:nth-of-type(2) in case of <span><div> </div><div>needed location</div></span>).
We suggest to use Selector, as if you choose Tag/Class/ID instead it will just be converted to Selector anyway.For Tag/Class, in case of more then one of them you can specify which one by adding # and the number of it, e.g p#3 - the third occurrence of p tag in the page (similar to document.querySelectorAll('p')[2]).
Please leave Position Identifier empty if you use DFP 1x1 instead.DFP 1x1 - serves as a fourth option for Position Identifier. This option assumes the publisher uses GAM aka Google Ad Manager (previously known as DFP) to create an iframe and put the script in it.
In that case, this option puts the player just above the iframe.
We suggest to use this option if the publisher should control the location, and yet you prefer to bypass 1x1 size (which is GAM’s preferable dynamic mode) plus reduce the risk of your ads being considered as “heavy ads” (which are blocked by browsers like Google Chrome, especially if found inside iframes).
Please leave DFP 1x1 empty if you use Position Identifier instead.
Default Channel/Template
The channel and template of Default can be used in 3 ways: All traffic (if both A/B Testing and Mobile Settings aren’t used), Desktop (if A/B Testing is not used, but Mobile Settings is) and Ignored (if A/B Testing is used).
Publisher Channel (required) - choose which publisher channel (based on Publisher) this player tag belong to.
Template (required) - choose which of the Templates should be used to define this player tag.
Predefined Only allows choosing only system built-in templates.
A/B Testing
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Optionally divide the traffic between different positions/channels/templates.
This means both Desktop and Mobile traffic while ignoring both Default Channel/Template and Mobile Settings.
Mobile Settings
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Optionally turn Default Channel/Template into Desktop only traffic, while using this section for Mobile Traffic.
Note this section is ignored if A/B Testing is used.
Left side:
Position Identifier - identical to the default setting, but used only for mobile.
DFP 1x1 - identical to the default setting, but used only for mobile.
Right side:
Publisher Channel - identical to the default setting, but used only for mobile.
Template - identical to the default setting, but used only for mobile.
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Unique - controls the detection of whether this player runs more than once.
Find Win - controls if the player should run in the same document as the script of above it (e.g. parent or top).
Post Create - a usually empty placeholder that runs after the player’s main DIVs are created.
Retry - controls what happens when the player tries to re-activate itself after failures.
Create - controls the creation of the player’s main DIVs.
Position - controls where to place the player inside the page.
Load - controls the external calls to the player’s core.
Post Start - a usually empty placeholder that runs after the player has finished its initial loading.
Get Attribute - controls the pull of attributes from the script’s GET parameters.
Start - starts the player object.
Pre Run - a usually empty placeholder that runs before the player runs.
Run - controls the initially loading of the player.
Target - checks if the player runs in Desktop or Mobile.
Track - controls how the player tracks with pixels its internal flow.
Init - reserved for future usage.
InStream
Main
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Placement Info
Left side
Name (required) - the name of the player tag.
Description - any note you like to add about this player tag.
Ref1 - add custom macros (e.g. AV_CUSTOM1=abc&AV_IDFA=1234-5678).
Publisher (required) - choose the publisher this player tag belongs to.
Right side
Global Placement ID - used for all traffic regardless of any other setting, this option tells the browser which kind of ad is used, as required by many SSPs (see examples by Index Exchange).
Position Identifier
If you don’t want the player to appear exactly where the publisher actually put the script, use this to define an alternative location.
It can be either a Tag (e.g., div in case of <div>needed location</div>) a Class (e.g. titles in case of <div class=”titles”>needed location</div>), an ID (e.g. unique in case of <div id=”unique”>needed location</div>) or a (CSS) Selector (e.g. span>div:nth-of-type(2) in case of <span><div> </div><div>needed location</div></span>).
We suggest to use Selector, as if you choose Tag/Class/ID instead it will just be converted to Selector anyway.For Tag/Class, in case of more then one of them you can specify which one by adding # and the number of it, e.g p#3 - the third occurrence of p tag in the page (similar to document.querySelectorAll('p')[2]).
Please leave Position Identifier empty if you use DFP 1x1 instead.DFP 1x1 - serves as a fourth option for Position Identifier. This option assumes the publisher uses GAM aka Google Ad Manager (previously known as DFP) to create an iframe and put the script in it.
In that case, this option puts the player just above the iframe.
We suggest to use this option if the publisher should control the location, and yet you prefer to bypass 1x1 size (which is GAM’s preferable dynamic mode) plus reduce the risk of your ads being considered as “heavy ads” (which are blocked by browsers like Google Chrome, especially if found inside iframes).
Please leave DFP 1x1 empty if you use Position Identifier instead.
Default Channel/Template
The channel and template of Default can be used in 3 ways: All traffic (if both A/B Testing and Mobile Settings aren’t used), Desktop (if A/B Testing is not used, but Mobile Settings is) and Ignored (if A/B Testing is used).
Publisher Channel (required) - choose which publisher channel (based on Publisher) this player tag belong to.
Template (required) - choose which of the Templates should be used to define this player tag.
Predefined Only allows choosing only system built-in templates.
A/B Testing
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Optionally divide the traffic between different positions/channels/templates.
This means both Desktop and Mobile traffic while ignoring both Default Channel/Template and Mobile Settings.
Mobile Settings
...
Optionally turn Default Channel/Template into Desktop only traffic, while using this section for Mobile Traffic.
Note this section is ignored if A/B Testing is used.
Left side:
Position Identifier - identical to the default setting, but used only for mobile.
DFP 1x1 - identical to the default setting, but used only for mobile.
Right side:
Publisher Channel - identical to the default setting, but used only for mobile.
Template - identical to the default setting, but used only for mobile.
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Optionally add player tag level content.
Left side
Use Only Tag Content - when TRUE, the player will show only the content from the tag. Otherwise, the content playlist will be a merge of the content from the tag and template, by that order.
Ads Mode - defines when ads are being displayed with 2 modes available:
Slot - ads are configured to specified time slots.
Breaking Ads - The player will always try to play ads.
** You can define a minimum gap(time) between each ad.
Breaking Ads or Slots - based on what you chose for Ads Mode, you can either control the gap between ads or define custom slots with timeouts.
Right side
Order - choose if the content order should be sequential or randomized.
Random From - if Order is Random then choose from which content number the player will start to randomize.
Videos content
Choose if the content should be manual (possibly viaFiles) or via the CMS.
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