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This menu is for basic details, at the very least the name of the ad source.
General
Name (mandatory) - the name of the specific ad source (e.g., Google $5).
Advertiser - which Advertiser the ad source belongs to (e.g., Google).
Include Targeting from Advertiser - we recommend setting it to Yes. Otherwise, it will ignore the targeting you used for the Advertiser. If
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it’s Yes, then both the general Advertiser’s targeting and the ad source’s targeting are used.
Account Fee - choose from pre-defined fees that should be deducted from this source’s revenues.
Description -any note you’d like to add about this source.
Status - any status other than Active might halt this source.
Owner Type - Choose Publisher if this source actually belongs to one of your Publishers (if you like to give your publisher a way to add their own demand to yours for fair competition).
Demand Publisher - if you chose the Owner Type of Publisher, then choose the Publisher the source belongs to.
Environment - choose where the ad source is expected to run (Desktop, CTV, etc.). Note it’s used for reporting only.
Created By (read-only) - see which user originally created this source.
Updated By (read-only) - see which user last updated this source.
Creation Date (read-only) - see when this source was originally created.
Last Modified Date (read-only) - see when this source was last updated.
Provider - unlike Advertiser, which is for internal classification, Provider is the actual technical name of the advertiser so that proper options will be presented. Choose Custom if you don’t know.
Type - choose the specific ad delivery method for this source based on the chosen Provider.
A list of specific settings based on Provider and Type.
TPP
Used to sync CPM directly from the advertiser’s own reports for sources that don’t directly provide the ad server their actual CPM.
TPP Auth Credentials - choose the relevant pre-defined Sync CPM provider (similar to Provider).
TPP Entity ID - choose with specific entity (such as ad unit) ID to use for syncing this source.
Business Model
Gross Rate ($) - choose the minimal (or fixed, if the actual CPM won’t be known) price the source will pay for ads.
Ignore Publisher Connection FP - enable in order to use the Gross Rate ($) regardless of any floor price the traffic source may have, in case of regular connections.
Ignore Partner Connection FP - enable in order to use the Gross Rate ($) regardless of any floor price the traffic source may have, in case of a direct connection (aka deal ID).
Payments Model
Revenue Model (Network) - the default revenue measurement is by impression (aka CPM). You can choose alternative revenue measurements (such as getting paid for clicks).
Revenue Model (Publisher) - the default cost measurement is by impression (aka CPM). You can choose alternative cost measurements (such as getting paid for clicks).
Price Exception
Optionally trigger advanced models that can deduct money from the revenue from you and/or your publishers.
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