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Name (mandatory) - the name of the specific ad source (e.g., Google $5).
Advertiser - which Advertiser the ad source belongs to (e.g., Google).
Include Targeting from Advertiser - we recommend setting it to Yes. Otherwise, it will ignore the targeting you used for the Advertiser. If it’s Yes, then both the general Advertiser’s targeting and the ad source’s targeting are used.
Account Fee - choose from pre-defined fees that should be deducted from this source’s revenues.
Description -any note you’d like to add about this source.
Status - any status other than Active might halt this source.
Owner Type - Choose Publisher if this source actually belongs to one of your Publishers (if you like to give your publisher a way to add their own demand to yours for fair competition).
Demand Publisher - if you chose the Owner Type of Publisher, then choose the Publisher the source belongs to.
Environment - choose where the ad source is expected to run (Desktop, CTV, etc.). Note it’s used for reporting only.
Created By (read-only) - see which user originally created this source.
Updated By (read-only) - see which user last updated this source.
Creation Date (read-only) - see when this source was originally created.
Last Modified Date (read-only) - see when this source was last updated.
Provider - unlike Advertiser, which is for internal classification, Provider is the actual technical name of the advertiser so that proper options will be presented. Choose Custom if you don’t know.
Type - choose the specific ad delivery method for this source based on the chosen Provider.
A list of specific settings based on Provider and Type.
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