General
The following as a description of Aniview reporting metrics and dimensions
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Country | The country code |
Country Name | The country name |
OS | The operating system |
Domain | The domain |
Grouped Domain | The domain with the sub domains grouped |
Sub Id | The value passed in AV_SUBID |
Browser Name | The browser name |
Ad Type | |
Protocol | The http protocol the page has loaded with Available Values: http or https |
Media Creative | In video AdSource, the name of the video |
Tag Type | Player, Vpaid, vast client side, vast server side |
Viewability | The percentage of the player that was in view. I.E. 50 = 50% of the player was in view |
App Name | Per app name as passed in AV_APPNAME |
Player Dimensions | Per width-height player size |
Viewability Quarters | Shows how many of the impressions played in view in each quartile |
Play in view | |
Sticky | Shows if a player was running as sticky or not |
Player position | Above or below the fold or unknown |
Creative Type | |
City | The city |
Region | |
Conversion Type | Type of conversion. For example - CPM / CPC / CPA |
Region Name | |
OS Version | |
Browser Version | |
IVT Pre-Bid Reason | Reason for marking/blocking. For more information please refer to the IVT Detection page. |
IVT Pre-Bid Detected Level | Pixalate only. |
IVT Pre-Bid Entity Level | Where was the scan enabled (e.g Channel, Partner Connection...) |
IVT Pre-Bid Supplier | What platform supplied the IVT service - WhiteOps/Pixalate |
RTB Reason Code | The reason why the bidder did not offer a bid for the impression. For more information go to iab open RTB specs. |
RTB Bid Price | The bid price (top bid) |
RTB Auction Clearing Price | The actual price that is used, can differ due to second price auction |
RTB Bid Price Range | Ranged |
RTB Auction Clearing Price Range | Ranged |
Player Type | The type of integration of the Aniview Tag/Tech |
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