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All environmental and ad-server dimensions that are not video specific are also used for display traffic.
Inventory Creative Type - The creative type that was assigned to the metrics (display or video).
Channel Creative Type - What is the channel’s creative type, “Display” or “Video” or “Multiformat”.
Ad Source Creative Type - What is the ad source’s creative type can be “Display” or “Video”.
Multiformat Type - The multiformat feautre type that was assigned to the metrics, values can be “Preroll”, “Overlay”, “Passback”.
Creative Dimensions - Assigned only to impression events, what are the width and height of the rendered impression’s creative (unlike Player Dimensions that shows the container size).
This dimension can only be aligned with the impression metric as it’s produced by the creative.Player size - Shows the size of the container of the placement.
Metrics (Display, Multiformat, Creative types)
All non-video specific metrics can be used. (e.g First Quartile will not be available for display data).
Inventory - Used to count the first call to the platform made by a display placement in a session.
Multiformat Inventory -
Inventory event is not fired for multiformat features inside a video player, only the video ad player will fire it, this is done to prevent issues with RPM calculations.
Standalone display placements will use Inventory and NOT Multiformat inventory.
Multiformat Inventory is fired for each multiformat feature that is deployed in the player once in each session. For example: Instream player is loaded, it fires an inventory events, then a display preroll feature is loaded, the multiformat inventory will be fired with multiformat type=“Preroll”, then the display overlay feature is loaded, the multiformat inventory will be fired again this time with the dimension multiformat type=“overlay”.
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