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Please remember to click Save after you’re done.

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General

This menu is for basic details, at the very least the name of the ad source.

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  1. Name (mandatory) - the name of the specific ad source (e.g., Google $5).

  2. Advertiser - which Advertiser the ad source belongs to (e.g., Google).

  3. Include Targeting from Advertiser - we recommend setting it to Yes. Otherwise, it will ignore the targeting you used for the Advertiser. If it’s Yes, then both the general Advertiser’s targeting and the ad source’s targeting are used.

  4. Account Fee - choose from pre-defined fees that should be deducted from this source’s revenues.

  5. Description -any note you’d like to add about this source.

  6. Status - any status other than Active might halt this source.

  7. Owner Type - Choose Publisher if this source actually belongs to one of your Publishers (if you like to give your publisher a way to add their own demand to yours for fair competition).

  8. Demand Publisher - if you chose the Owner Type of Publisher, then choose the Publisher the source belongs to.

  9. Environment - choose where the ad source is expected to run (Desktop, CTV, etc.). Note it’s used for reporting only.

  10. Created By (read-only) - see which user originally created this source.

  11. Updated By (read-only) - see which user last updated this source.

  12. Creation Date (read-only) - see when this source was originally created.

  13. Last Modified Date (read-only) - see when this source was last updated.

  14. Provider - unlike Advertiser, which is for internal classification, Provider is the actual technical name of the advertiser so that proper options will be presented. Choose Custom if you don’t know.

  15. Type - choose the specific ad delivery method for this source based on the chosen Provider.

  16. A list of specific settings based on Provider and Type.

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Optionally lower your or your publishers' revenues by a certain amount.

Targeting

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Insert excerpt
Shared elements
Shared elements
nameTargeting
nopaneltrue
Capping and Flight

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Impression Capping

Optionally limit how many impressions can be generated by this source in a given time period.

This can be useful in direct deals when your advertiser limits you in advance on money terms.

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Completion Cap

Optionally limit how many requests completions can be generated by this source in a given time period.

Revenue Cap

Optionally limit how much revenue can be generated by this source in a given time period.

This can be useful in cases direct deals when your advertiser gives you a fee for sending too many requests (or at least for requests that don’t become impressions)limits you in advance on money terms.

Request Cap

Optionally limit how many requests can be generated by this source in a given time period.

Frequency Capping

Optionally limit how many unique impressions can be generated by this advertiser.

This can be useful in direct deals when your advertiser limits you in advance on money terms.

Flight Settings

Optionally choose dates when you automatically start and end this source.
Ad sources The ad source will only be active only during those days.

Targeting

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Insert excerptShared elementsShared elementsnameTargetingnopaneltrueOptimization Capping

Define a minimum fill rate in a given time period.

Associated Channels

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Optionally connect this ad source to https://aniview-test.atlassian.net/wiki/pages/resumedraft.action?draftId=360463. You can bulk associate many channels at once and choose which priority to connect to inside them.

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