Overview
Aniview support supports setting up demand Ad Sources using OpenRTB protocol using protocol version . The supported protocol versions are 2.3, 2.4 or 2.5.
This document describes the supported fields and features for these integrations.
Ad Markup
The Ad Markup must be in the form of a URL-Encoded VAST XML and it must appear in the bid response for it to be considered valid. Ad markup in the win notice response is not supported, but VAST wrappers are (in case you prefer to leave the ad selection for after the bid response).
The ${AUCTION_PRICE} macro should not appear in the VASTAdTagURI node. If it does, it will not be replaced with the actual winning price.
Supported Scenarios
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Web (Desktop and Mobile Browsers)
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App (Desktop and Mobile Applications)
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CTV
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Video
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Video
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Video
Request
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Object
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Supported Fields
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In addition to that, the supported supply environments are: Video for Web, Mobile Web, App, and CTV.
In terms of encoding, we support both plain text and GZIP (Recommended).
Request Object - Supported Fields
When calling the demand partners, Aniview supports the following objects and fields. If additional fields or extensions are required, please contact Aniview.
Note - Some fields are located in the ext object in earlier versions of openRTB. In those cases, Aniview will automatically adjust it according to the configurable version):
Object | Supported Fields |
---|---|
request object | id |
Impimp | secure |
Videovideo | boxingallowed |
site | ref |
app | id |
publisher | id |
device | js |
geo | country |
user | id |
regs | coppa |
pmp | private_auction |
deal | id |
source | tid |
...
Response
Aniview supports the OpenRTB macros and will replace them in the response markup.
Supported fields:
Object | Supported Fields |
---|---|
response object | id |
seatbid | bid |
bid | id |
* lurl is supported for both Substitution Macros (as per Section 4.4 of the OpenRTB 2.5 specs) and as Loss Reason Codes (as per section 5.25). The codes are as follows:
INVALID_BID = 3
NO_BID_PRICE = 9
BID_PRICE_BELLOW_FLOOR = 100
LOST_TO_HIGHER_BID_PRICE = 102
ADVERTISER_DOMAIN_EXCLUSION = 205
APP_BUNDLE_EXCLUSION = 206
IAB_CATEGORY_EXCLUSION = 209
Cookie Sync
Both demand initiated and supply initiated syncs are supported by Aniview.
However, supply initiated cookie sync is recommended. Syncing is automatically initiated by the player for relevant web traffic. It is also recommended to support a dynamic redirect URL so that Aniview can control the redirect URL back to Aniview in real-time.
For demand initiated sync, Aniview will provide a sync URL.
For supply initiated sync, for new demand partners, provide a sync URL and Aniview will implement the integration.
Sync examples:
DSP sync url: https://sync.dsp.com/partner=abc&r=https%3A%2F%2Fsync.aniview.com%2Fcookiesyncendpoint%3Fauid%3D1234%26biddername%3D9999%26key%3DBUYERUID.
DSP will redirect back to Aniview replacing BUYERUID with the actual user ID.
Aniview will save the user ID mapping table and will use the buyeruid in future requests.