Page Comparison

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1. Global Placement ID - used for all traffic regardless of any other setting, this option tells the browser which kind of ad is used, as required by many SSPs (see examples by Index Exchange).

2. Position Identifier
   If you don’t want the player to appear exactly where the publisher actually put the script, use this to define an alternative location.
   It can be either a Tag (e.g., div in case of <div>needed location</div>) a Class (e.g. titles in case of <div class=”titles”>needed location</div>), an ID (e.g. unique in case of <div id=”unique”>needed location</div>) or a (CSS) Selector (e.g. span>div:nth-of-type(2) in case of <span><div>&nbsp;</div><div>needed location</div></span>).
   We suggest to use Selector, as if you choose Tag/Class/ID instead it will just be converted to Selector anyway.

   For Tag/Class, in case of more then one of them you can specify which one by adding # and the number of it, e.g p#3 - the third occurrence of p tag in the page (similar to document.querySelectorAll('p')[2]).
   Please leave Position Identifier empty if you use DFP 1x1 instead.

3. Position Text - Fill the position identifier text in this field:

   1. Tag - Single value of html tag name.

   2. Class - Single value of class attribute value.

   3. Id - Single value of id attribute value.

   4. Selector - Single or list of comma separated values of page selectors.

4. DFP 1x1 - serves as a fourth option for Position Identifier. This option assumes the publisher uses GAM aka Google Ad Manager (previously known as DFP) to create an iframe and put the script in it.
   In that case, this option puts the player just above the iframe.
   We suggest to use this option if the publisher should control the location, and yet you prefer to bypass 1x1 size (which is GAM’s preferable dynamic mode) plus reduce the risk of your ads being considered as “heavy ads” (which are blocked by browsers like Google Chrome, especially if found inside iframes).
   Please leave DFP 1x1 empty if you use Position Identifier instead.

5. Allow Position Fallback - In the case that any of the “Position Identifier” values are not found on page, this feature attempts to position the player in any of the default position fallback selectors. The default list of selectors can be found in Account Settings / Studio / “Position Fallback Selectors”, and can be changed per account.

6. Position Text Priority - Appears only when position identifier is “Selector”, select one of two values:

   1. First in Page - From the list of comma separated selectors in the “Position text” field, position the player on the selector that appears first on the page (regardless of the order of values in comma separated list). Example: List of selectors are “p, div, h1”, if “h1” appears first in the html code of the page, the player will be positioned there.

   2. First in List - From the list of comma separated selectors in the “Position text” field, position the player on the selector that appears first in the list, considering the order of values in the comma separated selectors list. Example: List of selectors are “p, div, h1”, if “p” appears anywhere in the html code of the page, the player will be positioned there.

Default Channel/Template

The channel and template of Default can be used in 3 ways: All traffic (if both A/B Testing and Mobile Settings aren’t used), Desktop (if A/B Testing is not used, but Mobile Settings is) and Ignored (if A/B Testing is used).

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