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List of Channels
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List of names of traffic source sources you work with.
Next to each name is some basic info and the (far right side) option to edit/duplicate/archive this source.
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Choose the mandatory name for this channel. Note it gets auto-saved when the field loses focus or when you click Enter.
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The list of Ad Sources connected to this supply source. Meaning the ad sources that can get traffic from this traffic source.
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Please remember to click Save after you’re done.
Optimized - each priority can have many ad sources. We recommend
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enabling this option to let our intelligent algorithm determine which ad sources should get more
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chances to win inside each given priority.
Enable ads.txt - enable in order to apply https://
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.
Channel Type - normally Client, but some traffic sources
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(such as apps)
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may require you to choose Server instead. Prebid is reserved for future use.
TimeoutMs - you can type the number of MS instead of relying on automation.
Channel Cost - you can switch between Fixed CPM (a fixed amount of money for
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every 1,000 impressions) and Rev Share (
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where your publisher gets this revenue share
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).
Limit Advertiser - only allow specific advertisers to be connected to this waterfall.
Floor Price - don’t send requests for ad sources that ask for less than this amount.
Only used for direct traffic that isn’t associated
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with specific publishers!
Environment - choose where the traffic source is expected to run (Desktop, CTV, etc.). Note it’s used for reporting only.
Override Publisher Supply Chain - use an alternative supply chain (as determined by the connected App/Site, to be used for regular connections.
Override Partner Supply Chain - use an alternative supply chain (as determined by the connected App/Site, to be used for direct connections (aka deal IDs).
App/Site - the alternative supply chain definition used for either or both Override Publisher Supply Chain and Override Partner Supply Chain.
Seller ID (read-only) - the publisher ID used for App/Site.
Verified Sources
Also known as “First Look”, these ad sources will always be given a chance to compete for the auction , and bypass automated optimization. Of course, they’ll still respect any targeting they might have.
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Optionally apply a pixel for certain metrics, thus get getting a report every time this pixel was used.
You will need to provide your tracking URL, mention its usage method, and use any macro we have to offer (e.g., https://your-tracker.com/?url=[AV_URL]&OS=[AV_OS] will track which exact URL and Operating System ads were displayed at). You can also control if you like to apply this tracker all the time or just some of the time.
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When you click to add a new connection or click to edit an existing one, you are presented with many useful options, most of which are optional!
Please remember to click Save after you’re done.
Basic Info
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General
Name (required) - the name of the connection. It can be identical to the channel in order to avoid confusion.
Description -any note you like to add about this connection.
Status - remember to switch to Active, or this connection won’t be used.
Demand Publisher - choose to link this connection to one of the Advertisers.
Environment - choose where the connection is expected to run (Desktop, CTV, etc.). Note it’s used for reporting only.
Partner ID - choose which of the Partners to use.
Business Model
Floor Price (required) - the
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number of minimal revenues this connection expects from its Ad Sources, whereas anything less will be automatically blocked.
Paying Method - you can switch between Fixed CPM (a fixed amount of money for
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every 1,000 impressions) and Rev Share (
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where your partner gets this revenue share
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).
Fixed CPM or Rev Share - how much to pay for Fixed CPM or how much percent to pay for Rev Share.
Payments Model
The default revenue measurement is by impression (aka CPM). You can choose alternative revenue measurements (such as getting paid for clicks).
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You can optionally click just Save, but this means you’ll have to log in into the publisher and manually create a connection there.
Basic Info
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General
Name (required) - the name of the connection. It can be identical to the channel in order to avoid confusion.
Description -any note you like to add about this connection.
Status - remember to switch to Active or this connection won’t be used.
Demand Publisher - choose to link this connection also to one of the Advertisers.
Environment - choose where the connection is expected to run (Desktop, CTV, etc.). Note it’s used for reporting only.
Publisher ID - choose which of the Publishers to use.
Business Model
Floor Price (required) - the amount of minimal revenues this connection expects from its Ad Sources, whereas anything less will be automatically blocked.
Paying Method - you can switch between Fixed CPM (a fixed amount of money for each 1,000 impressions) and Rev Share (in which your publisher gets this share of the revenue).
Fixed CPM or Rev Share - how much to pay for Fixed CPM or how much percent to pay for Rev Share.
Payments Model
The default revenue measurement is by impression (aka CPM). You can choose alternative revenue measurements (such as getting paid for clicks).
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Optionally choose dates when you automatically start and and end this source.
Ad sources will only be active only during those days.
Targeting
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Optionally prevent requests for traffic that doesn’t meet certain requirements.
For example, if you exclude this-site.com, it will make sure no requests are sent from it to this advertiser.
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Audit
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(Read-only) Keeps constant track of who modified the channel, what was changed and when.
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