TPP - Third Party Providers - Refers to all other SSP’s/AdServers/Exchanges/DSP’s that we are Aniview is able to interact with.
TPP is designed for the Aniview AdServer to sync CPM from other providers.
The benefit of it is that the reporting is more accurate. VAST integrations do not have the floor price set as the CPM and the Aniview optimization layer can work better with the real data.
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