How to set up the right entities and flow to monetize display
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Summary of actions required:
Enable the display service in your account if not already enabled. (Ask your CSM).
Create a display ad-source (select creative type = display).
Create display network or multiformat channel (select creative type = display or multiformat).
If publisher/partner connection is needed , use regular - Continue as usual.
*In multiformat channels, the publisher/partner connection and channel flow as in video. (partner network must have display enabled, for publishers, display is inherited from parent network)should have the correct create type.
Create display placement in studio.
Associate to network or publisher channel.
Generate display placement code in studio and implement on page.
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Step by step guide and additional information:
Ad-source list page: Use the “Creative Type” filter to see all your display ad sources.
Ad-source Display Setup
Create a new ad-source.
Select a provider“Creative Type” = Display.
Use the new field “Creative Type” in the ad-source “Basic Info” tab, select “Display”.
Note: Not all providers currently support display, if you can’t see the “display” option under a certain provider, it’s due to lack of support, notify the team you would like to add display prebid adapter support for that provider.Select source type:
Prebid - Same as in videoGoogle - More information here.
Prebid.
Custom / Tag - Few important notes about this source type:
Any custom script can be added therehere, the CPM “Gross CPM” will not be dynamic and is “Gross CPM”, similar to vast.
Creative size field - It is mandatory to select the size of the creative (script/image).
Important note - Unlike in vast, the display ad-manager (the display equivalent to the video player), will not know when there is an actual response, and this type of ad-source will be rendered whenever it has a won the auction over it’s competition (other ad-sources), so it’s important to only set 100% fill rate tags or images/scripts that will always provide a responsean impression, otherwise the user may end up with a blank ad space and may ad source will be prone to discrepancies.
Partner connections are also supported.
Continue the setup as usual.
Some notes about the setup:
Targeting - All the existing targeting options, that are not video specific are available, expect for size - that is not targetable, the sizes requested from the prebid ad-sources on the client are determined by the Display Placement (explained in the Display Placement section).
IVT - Not currently supported for display.
All other settings (e.g TPP, capping, business model) should work same as in videoconnection.
All features are enabled similarly to video, capping, flight, targeting, etc, with some changes due to differences between video and display.
Some optimization features might not work as they are being adjusted for display.
Channel Display Setup:
Create a new channel - Select “Display” or “Multiformat” in the dropdown.
The “Creative Type” in the channel’s “Waterfall” tab, under configuration, will be set to “Display”.
Select ad-sources in the display or waterfall tab (only display ad-sources will be shown in the dropdown/bulk add window).
Continue setup as usual.
- Some notes about the setup
Select Google ad sources in the Google ad units section - More information here.
All features are enabled similarly to video channels with few differences::
IVT - Not currently supported for display.
Player Settings - Changed to “Display Settings” - Will not show video specific settings.
All other settings (e.g pricing rules, configuration, connections) should work same as in video.
Publisher/Partner Connections:
Display monetization can only be done via the Studio / Display Placement entity, and not through a channel, so templates will be empty for our users. you may see a template export option on the channel, but that is solely for internal testing purposes.
Publisher connections:
New connections will have the “display” creative type field predefined.In Display channels - the connection’s creative type will be predefined as “Display”.
In Multiformat channels - Choose “Display” as the creative type.
Publisher connections:
All other settings are the same as in video.
Partner connections:
New connections will have the “display” creative type field predefined.Partner list will only show partners that have the “Display Service” enabled - If you can’t find a partner, make sure they have the display service enabled.
You can also see which partners have it by clicking on a partner in the “Partners” page:
All other settings are the same.
Targeting for both publisher and partner connections - All the existing targeting options, that are not video specific are available, expect for size - that is not targetable, the sizes requested from the prebid ad-sources on the client are determined by the Display Placement (explained in the Display Placement section).
Studio / Display Placement (New entity, the equivalent to a Video Player).
Create a new display placement .
It’s important to note that the display placement is the entity that represents a specific display ad placement on the publisher’s website, and that the “Ad Manager” represents the brain on the client side that manages the ad request/auction/render flow.
Setup - - Setup:
Set up the usual placement setup (similar to player) - Info (name, description, ref1, publisher, etc), placement settings (gpid, position identifier, etc).A/B testing is currently not available on Display.
Placement Dimensions (Specific to display):
Placement size - This field will define the size of the placement div container, dropdown will allow one selection out of list of default sizes.
Creative dimensions - This field will define the creative dimensions that the display placement will be allowed to call and renderrequest, they must be equal or smaller than the placement size. To clarify further, we are able to request more than one size from our prebid demand, so more sizes, will create a better fill rate, and slower wear-down of CPMs, but the customer might prefer one size only to keep a specific look and feel to the website. For example, when the placement size is 300x250, and the winning creative dimension is 125x125, there will be blank 300x250 sized space around a centered 125x125 creative.
“Add eligible sizes” button will automatically add all smaller sizes than the placement size to the “Creative Dimensions” but it doesn’t necessarily means the customer will want to call all these sizes).
Refresh Interval (Specific to display):
This will determine the amount of time (seconds) between each rendering of a new display ad (impression), options are 30 (minimum in the industry), 60, 90 and None.
Please note:
Refresh means we render an impression, it doesn’t necessarily means we call for new ads if we have cached bids. (usually the first requested ads will have higher CPMs than future request responses, so the ad-manager optimizes the amount of request sent according to that).Go to Ad Manager documentation: - ADD AD MANAGER BID STREAM FLOW Orel Weinstock (Unlicensed) , let me know when you have it on slack (written flow and chart image).
We refresh only after Tab is viewable.
Ad was viewable for
more than 5 seconds (tab in view, ad is at least 50% in viewportthe minimum X viewability (changeable in config).
At
least X seconds (Refresh Interval)refresh Interval seconds have passed since last ad was rendered.
Aniview display placement will refresh only if these conditions are met:
Publisher/Partner Connections:
Preview - You can preview Similarly to video, use the preview option to review the display placement before you generate it.
Generate - You can generate short (recommended) and full code, similar to video.
It’s recommended that the user will set a minimum width and height on the targeted div to avoid CLS (cumulative layout shift) that will create bad UX and cause element shifting on the page while they load.
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