Display Related Reporting Updated

Display Related Dimensions

1. Except for video specific dimensions, all relevant dimensions should correlate with display inventory same as in video.

2. “Inventory Creative Type” - Shows the creative type of the inventory requested (works for both demand and supply) - To clarify, if a single format or a multiformat channel got an inventory/inventoryRequest/request etc from a video player or display placement, the requested creative type is deterministic (we never call both together), so this dimension shows the relevant requested creative type. Values can be “Display” or “Video”.

3. “Channel Creative Type” - Shows the static creative type of the channel. Value can be “Display” or “Video” or “Multiformat”.

4. “Ad Source Creative Type” - Shows the static creative type of the ad-source. Value can be “Display” or “Video” (there is no multiformat ad-source).

Display Related Metrics

1. All non-video specific metrics will be used. (e.g First Quartile will not be available for display data).

2. There are some issues with “Click” in the display scope, due to lack of propagation between iframes, so don’t expect to see this reported correctly most of the time.

Multiformat specific metrics:

1. New metric: “Display Passback” - This represents every time that the display passback is triggered for a certain video player.

2. It’s important to note that when passback is triggered and the display placement is launched, there is no additional inventory event counted, so both display and video revenues will be calculated under the same inventory.

3. All passback related display data is listed under the video player entity, so an ideal way to view a multiformat channel, or a studio tag with passback, is to add the “inventory creative type” dimension, to separate the data to video and display.