Content Reporting: Metrics & Dimensions

Player Init

The amount of times the player has been initialized.

API Name: cpll

Player Start

The amount of times the player has started playing

API Name: cpst

Plays

The amount of times the player has started playing a single video. Every time a video is played, a play event signal is tracked.

API Name: cply

Time Played

Total duration when video was played (Total content viewed time)

API Name: ctpl

First Quartile (25%)

Count the number of times an content video passed 25% of the video length

Mid Point (50%)

Count the number of times an content video passed 50% of the video length

Third Quartile (75%)

Count the number of times an content video passed 75% of the video length

Complete (100%)

Count the number of times an content video passed 100% of the video length

Pause

Count the number of times when button Pause was clicked

Resume

Count the number of times when button Resume was clicked

Mute

Count the number of times when button Mute was clicked

Un Mute

Count the number of times when button Un Mute was clicked

Next

Count the number of times when button Next was clicked

Prev

Count the number of times when button Prev was clicked

Player Error

Count the number of times an error happened

Click

Total number of clicks that were done on the player’s area

Start Fill Rate

This is the fill rate against the amount of times the player has started. In Autoplay mode it should be closed to Content Embed Fill Rate as the playback starts automatically. In Click To Play, there are sessions that a player can be embedded but the content has not started because there was no user interaction. This fill rate is only against the amount of times the player has started.

API Name: cpstFillRate
Formula:(impression/cpst)

Embed Fill Rate

Advertising fill rate against the amount of times the player was initialized. In cases where we are in click to play it shows the fill rate of all opportunities that were available, even the ones who were not engaged/click by the user. It is the overall fill rate per all sessions.

API Name: cpllFillRate
Formula: (impression/cpll)

Play Fill Rate

The fill rate per individual play. if we have pods, or midrolls and postrolls this metric can show the AVG amount of ads per video play.

API Name: cplyFillRate
Formula: (impression/cply)

Session Completion Rate

How many videos were completed in AVG per playable session.

API Name: cpstRate
Formula: (cmpt/cpst)

Completion Rate

How many videos were completed per video play.

API Name: cmptRate
Formula: (cmpt/cply)

Video Play Rate

How many videos were watched in AVG per playable session.

API Name: videoPlayRate
Formula: (cply/cpst)

Start Rate

The amount of sessions the player has played. This is the playable sessions ratio. When player is not in autoplay mode, this metrics can shad a light about the engagement and the play ratio.

API Name: playRate
Formula: (cpst/cpll)

Drop Rate

The amount of sessions the player has not been initialized. The drop from embed to init.

API Name: dropRate
Formula:( (playerLoaded - cpll) / playerLoaded ) * 100

AVG User Viewing Time

Average duration of content watched for a viewer

Formula: (ctpl / cpst)

AVG View Time

Average duration of the played content

Formula: (ctpl / cply)

Yield per View

The eCPM that each view/play has yield.

API Name: yPView
Formula: (revenue / cply) * 1000

Syndication revenue*

• The sum of money that the content owner received from the syndicator or Aniview mediator for using content owner’s shared libraries

• Content owner is network account that has role “Owner” in the content partner connection with another network account ot mediator

Syndication expenses*

• The sum of money that the syndicator paid to content owner or Aniview mediator for using content owner’s or mediator’s shared libraries

• Syndicator is network account that has role of “Syndicator“ in the content partner connection with another network account or mediator

Hour

Data is aggregated by hour

Week

Data is aggregated by week

Weekday

Data is aggregated by weekdays

Month

Data is aggregated by calendar month

Date

Data is aggregated by date (dd/MM/yyyy)

Video ID

Video entity ID in the CMS

Video Name

Video title

Playlist ID

Playlist entity ID in the CMS

Studio Tag ID

Studio tag entity ID in the system

Studio Template ID

Studio template entity ID in the system

Player Type

The type of integration of the Aniview Tag/Tech

Country

The country code

Country name

The country name

OS

The operating system

Domain

The domain

Grouped Domain

The domain with the sub domains grouped

Sub ID

The value passed in AV_SUBID

Protocol

The http protocol the page has loaded with

Available Values: http or https

Viewability

The percentage of the player that was in view.

I.E. 50 = 50% of the player was in view

App Name

Per app name as passed in AV_APPNAME

Player Dimensions

Player Dimensions Width x Height in pixels

Viewability Quarters

Shows how many of the impressions played in view in each quartile

Start reason

The reason for play. How the playback was started.

Shared library ID*

Shared Library ID in the CMS

Shared library name*

Shared Library title

Content partner ID*

ID of network account that is our content partner.
(It means that there is content partner connection with this network account).

Content partner name*

Name of network account that is our content partner.
(It means that there is content partner connection with this network account).

Syndication role*

Role of our network account in the content partner connection.
Value can be - Owner (If your network account created a content partner connection),
and Syndicator (If your content partner created a content partner connection with your network account)

Business model*

Price for video content.
Can be configured/edited by owner on the content partner connection creation step.
Possible values:

• Ad-Fixed-CPM

• Ad-RevShare-CPM

• Content-Fixed-CPM

• Ad-Fixed-CPM, Content-Fixed-CPM

• Content-Fixed-CPM, Ad-RevShare-CPM

Ad-Fixed-CPM, $*

Number value for business model Ad-Fixed-CPM
(Can be configured/edited by owner on the content partner connection creation step)

Ad-RevShare-CPM, %*

Number value for business model Ad-RevShare-CPM
(Can be configured/edited by owner on the content partner connection creation step)

Content-Fixed-CPM, $*

Number value for business model Content-Fixed-CPM
(Can be configured/edited by owner on the content partner connection creation step)