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How to set up the right entities and flow to monetize display

In this document we will go over the process required to create a display placement, what changes and updates were made to the ad-server UI and what to expect on the client side according to setup.

Summary of actions required:

  1. Enable display service in account if not already enabled.

  2. Create display ad-source (select creative type = display).

  3. Create display network channel (select creative type = display).

    1. If publisher/partner connection is needed, use regular publisher/partner connection and channel flow as in video. (partner network must have display enabled, for publishers, display is inherited from parent network).

  4. Create display placement in studio.

  5. Associate to network or publisher channel.

  6. Generate display placement code in studio and implement on page.

Step by step guide and additional information:

  1. Ad-source Display Setup

    1. Create a new ad-source.

    2. Select a provider.

    3. Use the new field “Creative Type” in the ad-source “Basic Info” tab, select “Display”.
      Note: Not all providers currently support display, if you can’t see the “display” option under a certain provider, it’s due to lack of support, notify the team you would like to add display prebid adapter support for that provider.

    4. Select source type:

      1. Prebid - Same as in video.

      2. Custom / Tag - Few important notes about this:

        1. Any custom script can be added there, the CPM will not be dynamic and is “Gross CPM”, similar to vast.

        2. Creative size field - It is mandatory to select the size of the creative (script/image).

        3. Important note - Unlike in vast, the display ad-manager (the display equivalent to the video player), will not know when there is an actual response, and this type of ad-source will be rendered whenever it has a won the auction over it’s competition (other ad-sources), so it’s important to only set 100% fill rate tags or images that will always provide a response, otherwise the user may end up with a blank ad space and may be prone to discrepancies.

      3. Partner connections are also supported.

    5. Continue the setup as usual.

    6. Some notes about the setup:

      1. Targeting - All the existing targeting options, that are not video specific are available, expect for size - that is not targetable, the sizes requested from the prebid ad-sources on the client are determined by the Display Placement (explained in the Display Placement section).

      2. IVT - Not currently supported for display.

      3. All other settings (e.g TPP, capping, business model) should work same as in video.

  2. Channel Display Setup:

    1. Create a new channel - Select “Display” in the dropdown.

    2. The “Creative Type” in the channel’s “Waterfall” tab, under configuration, will be set to “Display”.

    3. Select ad-sources (only display ad-sources will be shown in the dropdown/bulk add window).

    4. Continue setup as usual.

    5. Some notes about the setup:

      1. IVT - Not currently supported for display.

      2. Player Settings - Changed to “Display Settings” - Will not show video specific settings.

      3. All other settings (e.g pricing rules, configuration, connections) should work same as in video.

    6. Display monetization can only be done via the Studio / Display Placement entity, and not through a channel, so templates will be empty for our users. you may see a template export option on the channel, but that is solely for internal testing purposes.

  3. Publisher/Partner Connections:

    1. Publisher connections:

      1. New connections will have the “display” creative type field predefined.

      2. All other settings are the same.

    2. Partner connections:

      1. New connections will have the “display” creative type field predefined.

      2. Partner list will only show partners that have the “Display Service” enabled.

        1. You can also see which partners have it by clicking on a partner in the “Partners” page:

      3. All other settings are the same.

    3. Targeting for both publisher and partner connections - All the existing targeting options, that are not video specific are available, expect for size - that is not targetable, the sizes requested from the prebid ad-sources on the client are determined by the Display Placement (explained in the Display Placement section).

  4. Studio / Display Placement (New entity, the equivalent to a Video Player).

    1. Create a new display placement.

    2. It’s important to note that the display placement is the entity that represents a specific display ad placement on the publisher’s website, and that the “Ad Manager” represents the brain on the client side that manages the ad request/auction/render flow.

    3. Setup -

      1. Set up the usual placement setup (similar to player) - Info (name, description, ref1, publisher, etc), placement settings (gpid, position identifier, etc).

      2. A/B testing is currently not available on Display.

      3. Placement Dimensions (Specific to display):

        1. Placement size - This field will define the size of the placement div, dropdown will allow one selection out of list of default sizes.

        2. Creative dimensions - This field will define the creative dimensions that the display placement will be allowed to call and render, they must be equal or smaller than the placement size. To clarify further, we are able to request more than one size from our prebid demand, so more sizes, will create a better fill rate, and slower wear-down of CPMs, but the customer might prefer one size only to keep a specific look and feel to the website. For example, when the placement size is 300x250, and the winning creative dimension is 125x125, there will be blank 300x250 sized space around a centered 125x125 creative.

        3. “Add eligible sizes” button will automatically add all smaller sizes than the placement size to the “Creative Dimensions” but it doesn’t necessarily means the customer will want to call all these sizes).

        4. Refresh Interval (Specific to display):

          1. This will determine the amount of time (seconds) between each rendering of a new display ad (impression), options are 30 (minimum in the industry), 60, 90 and None.

          2. Please note:

            1. Refresh means we render an impression, it doesn’t necessarily means we call for new ads if we have cached bids. (usually the first requested ads will have higher CPMs than future request responses, so the ad-manager optimizes the amount of request sent according to that).

            2. Go to Ad Manager documentation: - ADD AD MANAGER BID STREAM FLOW Orel Weinstock (Unlicensed) , let me know when you have it on slack (written flow and chart image).

            3. We refresh only after these conditions are met:

              • Tab is viewable.

              • Ad was viewable for more than 5 seconds (tab in view, ad is at least 50% in viewport).

              • At least X seconds (Refresh Interval) have passed since last ad was rendered.

              • More details here

    4. Preview - You can preview the display placement before you generate it.

    5. Generate - You can generate short (recommended) and full code, similar to video.

      1. It’s recommended that the user will set a minimum width and height on the targeted div to avoid CLS (cumulative layout shift) that will create bad UX and cause element shifting on the page while they load.

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