Content Reporting: Dimensions and Metrics

Hour

Data is aggregated by hour

Week

Data is aggregated by week

Weekday

Data is aggregated by weekdays

Month

Data is aggregated by calendar month

Date

Data is aggregated by date (dd/MM/yyyy)

Video ID

Video entity ID in the CMS

Video Name

Video title

Playlist ID

Playlist entity ID in the CMS

Studio Tag ID

Studio tag entity ID in the system

Studio Template ID

Studio template entity ID in the system

Player Type

The type of integration of the Aniview Tag/Tech

Country

The country code

Country name

The country name

OS

The operating system

Domain

The domain

Grouped Domain

The domain with the sub domains grouped

Sub ID

The value passed in AV_SUBID

Protocol

The http protocol the page has loaded with

Available Values: http or https

Viewability

The percentage of the player that was in view.

I.E. 50 = 50% of the player was in view

App Name

Per app name as passed in AV_APPNAME

Player Dimensions

Player Dimensions Width x Height in pixels

Viewability Quarters

Shows how many of the impressions played in view in each quartile

Start reason

The reason for play. How the playback was started.

Player Init

API Name: cpll
Description: The amount of times the player has been initialized.

Player Start

API Name: cpst

The amount of times the player has started playing

Plays

API Name: cply

The amount of times the player has started playing a single video. Every time a video is played, a play event signal is tracked.

Time Played

API Name: ctpl

Total duration when video was played (Total content viewed time)

First Quartile (25%)

Count the number of times an content video passed 25% of the video length

Mid Point (50%)

Count the number of times an content video passed 50% of the video length

Third Quartile (75%)

Count the number of times an content video passed 75% of the video length

Complete (100%)

Count the number of times an content video passed 100% of the video length

Pause

Count the number of times when button Pause was clicked

Resume

Count the number of times when button Resume was clicked

Mute

Count the number of times when button Mute was clicked

Un Mute

Count the number of times when button Un Mute was clicked

Next

Count the number of times when button Next was clicked

Prev

Count the number of times when button Prev was clicked

Player Error

Count the number of times an error happened

Click

Total number of clicks that were done on the player’s area

Start Fill Rate

API Name: cpstFillRate
Formula:(impression/cpst)
This is the fill rate against the amount of times the player has started. In Autoplay mode it should be closed to Content Embed Fill Rate as the playback starts automatically. In Click To Play, there are sessions that a player can be embedded but the content has not started because there was no user interaction. This fill rate is only against the amount of times the player has started.

Embed Fill Rate

API Name: cpllFillRate
Formula: (impression/cpll)
Advertising fill rate against the amount of times the player was initialized. In cases where we are in click to play it shows the fill rate of all opportunities that were available, even the ones who were not engaged/click by the user. It is the overall fill rate per all sessions.

Play Fill Rate

API Name: cplyFillRate
Formula: (impression/cply)
The fill rate per individual play. if we have pods, or midrolls and postrolls this metric can show the AVG amount of ads per video play.

Session Completion Rate

API Name: cpstRate
Formula: (cmpt/cpst)
How many videos were completed in AVG per playable session.

Completion Rate

API Name: cmptRate
Formula: (cmpt/cply)
How many videos were completed per video play.

Video Play Rate

API Name: videoPlayRate
Formula: (cply/cpst)
How many videos were watched in AVG per playable session.

Start Rate

API Name: playRate
Formula: (cpst/cpll)
The amount of sessions the player has played. This is the playable sessions ratio. When player is not in autoplay mode, this metrics can shad a light about the engagement and the play ratio.

Drop Rate

API Name: dropRate
Formula:( (playerLoaded - cpll) / playerLoaded ) * 100
The amount of sessions the player has not been initialized. The drop from embed to init.

AVG User Viewing Time

Formula: (ctpl / cpst)

Average duration of content watched for a viewer

AVG View Time

Formula: (ctpl / cply)

Average duration of the played content

Yield per View

API Name: yPView
Formula: (revenue / cply) * 1000
The eCPM that each view/play has yield.