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List of Advertisers

List of names of advertisement pools you work with. Could be list of SSPs (Supply Side Platform), networks or direct representations.

Next to each name is some basic info and the (far right side) options to edit/archive this partner.

Add/Edit Advertiser

When you click to add a new partner or click to edit an existing one, you are presented with many useful options, most of which optional!

Please remember to click Save after you’re done.

Info

Short for basic info, this menu is for some basic details, at the very least the name of the advertiser.

  1. Name (required) - the name of the advertiser.

  2. Owner Type - Choose Publisher if this advertiser actually belongs to one of your Publishers (if you like to give your publisher a way to add their own demand to yours for a fair competition).

  3. Email - the address of the partner.

  4. Description - any note you like to add about this partner.

  5. Serving Macro - custom macro used for this partner.

  6. Account Fee - choose how much fee to deduct from revenues that involve this partner.

  7. Limit Ad Sources - as each Advertiser comes with many ad sources, this gives you the chance to control how many ad sources of this advertiser to allow connecting in parallel.

Optionally prevent requests for traffic that doesn’t meet certain requirements.

For example, if you exclude this-site.com, it will make sure no requests are sent from it to everything that uses this targeting.

Many types of targeting are available, even advanced ones such as IP addresses and User Agents.

  1. Domains

    Include/exclude only specific domains and/or sub-domains. You could type a domain or choose from a list.
    Empty Domains/Bundles (which are usually undesired by premium Advertisers) can also be controlled from the account’s global https://aniviewwiki.atlassian.net/wiki/spaces/HELP/pages/2280489267/Core+Settings#Domain .

  2. OS

    Include/Exclude specific operating systems (which can also be used as Environment - for example, include just Desktop traffic by choosing just Desktop OSs).

  3. Player Size

    Include/Exclude only specific player sizes. Note you can also choose Custom to define ranges of sizes (click Plus to add more ranges).

  4. Slot Type

    Include/Exclude just Preroll (ads that are shown before a video starts), Midroll (ads that are shown during a video) and/or First in Session.

  5. Hour of day

    Include/Exclude only traffic that arrives during specific days and/or hours

  6. User/Consent

    Include/Exclude traffic that may attract complaints or even blockage from premium Advertisers:

    1. Empty AD_IDFA - applications that don’t pass advertising ID (note it’s often blocked in iOS).

    2. Empty GDPR Consent in EU - EU sites that don’t even ask the user for to accept/reject tracking.

    3. Empty CCPA in California - when users in California aren’t offered a way to reject tracking.

    4. Empty Buyer UID in RTB (Cookie Sync Miss) - when Buyer ID is missing for some reason.

    5. Bots - when the traffic appears as non human.

  7. ads.txt

    Include/Exclude traffic that arrives only from certain Publishers.

  8. Placement Type

    Include/Exclude traffic from only specific types of Player Tags:

    1. In-Stream - players that have video content in which the ads appear before/during/after.

    2. In-Banner - players that usually appear in right/left side of webpages in a fixed location and size (usually 300x250).

    3. In-Article - player that appear between paragraphs.

    4. In-Feed - similar to In-Article.

    5. Floating or Sticky - all types of players even when they float (when the user scrolls away from them) or are always stick to the corner of webpages.

  9. Custom Targeting

    Include/Exclude every type of traffic that is supported by https://aniviewwiki.atlassian.net/wiki/spaces/BASIC/pages/152993816/Macros.
    Note you can’t type values directly, but only choose from lists which you can create and edit.

Price Exception

Optionally trigger advanced models that can deduct money from the revenue from you and/or your publishers.

Click the top right exclamation point to see full details with detailed examples.

Third Party Cost

Optionally lower your or your publishers' revenues by a certain amount.

Trackers

Optionally apply a pixel for certain metrics, thus get a report every time this pixel was used.

You will need to provide your tracking URL, mention its usage method, and use any macro we have to offer (e.g. https://your-tracker.com/?url=[AV_URL]&OS=[AV_OS] will track which exact URL and Operating System ads were displayed at). You can also control if you like to apply this tracker all the time or just some of the time.

You may use as many trackers as you like.

Player Settings

Optionally control advanced player settings that can limit its functions.

You can leave everything empty to enjoy automated settings.

Frequency Cap

Optionally limit how many unique impressions can be generated by this advertiser.

This can be useful in direct deals when your advertiser limits you in advance on money terms.

ads.txt

Optionally defines a Google Spreadsheet that will report if your publishers correctly defined the ads.txt lines of this advertiser.

Supply Chain

Optionally define additional Supply Chain info for Advertisers that are only middlemen.

Keep in mind the supply chain must indicate every system that was involved, meaning the middlemen’s own systems too.

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