Custom Targeting

It is possible to create custom targeting on the platform

1. Create a list with the relevant values

   1. Select lists in the left manu bar and select Custom Targeting

   2. Create a list with the value or values you want to target and associate it to one of the custom parameters (1-20)

      1. Click on New List

      2. Set a name in the Custom List Name

      3. Associate it with a macro that will be used as the “List Key”. For example, AV_CUSTOM11

      4. Click on new value and add the value. Ad as many values as needed

2. In the ad source, select targeting → Custom Targeting

   1. Click on Add New Custom Targeting

   2. Select the key macro you selected before (AV_CUSTOM11 in the example)

   3. Select the operator and match criteria

   4. Select the list name you created before

   5. You can also add matching to specific values in the list

3. In order to pass custom values, it is required to pass it in adConfig.ref1, for example

   1. adConfig.ref1 = adConfig.ref1 || "";
      adConfig.ref1 = adConfig.ref1 + "&AV_CUSTOM11=val1" ;

Now, only if val1 is in the list, based on the operator and match criteria you selected, the ad source will pass targeting