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Explanation:
Multiformat features allow the video player to utilize our display features, for example, the video to display passback allows us to show a display placement instead of the player once the player has triggered an adError event. To utilize these abilities, we have an additional creative type called “multiformat” which is available only on channels.

How can you utilize multiformat channels:

Outstream Player Video to Display Passback - Feature is ready to be used.

Instream Player

This article will explain how to utilize multiformat features in the player.
Multiformat features are non-video monetization features that can be added to Aniview video players via the studio - Not to be confused with Display Placements which are standalone display ad units, separate from video.
Multiformat features must be utilized through Multiformat channels (channels that have both a video waterfall and a display waterfall).
Types of multiformat features:
1. Instream Player Overlay Ads (Display ads on content) - Feature is ready and tested.
2. Instream Player Preroll Ads (Display ads on content) - Feature is ready and tested - Will only work with “Slots” mode players, will not work in breaking ads mode as of this update.
3. Outstream Player Video to Display Passback - Feature is NOT ready to be usedand tested.
4. Instream Player Overlay Ads (Display ads on content) - Feature is NOT ready to be usedVideo to Display Passback - In development, not ready.
5. Outstream Player Video/Display Demand Rotator - Feature is NOT ready to be usedPreloader - In development, not ready.
Multiformat channels can also be used for
regular
single format studio entities like video players and display placements, the
irrelevant
unused waterfall would just be ignored - Feature is ready to be used.

How To Create And Use Multiformat Channels

Explanations in this section:
1. Quick guide to create a multiformat network/publisher channel setup.
2. Step by step guide to create a multiformat network/publisher channel setup.
3. How to use the created multiformat channels with the multiformat features.
Quick guide to create a multiformat network/publisher channel setup.
1. Enable display service in account if not already enabled.
2. Create display ad-source.
3. Network setup:
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  1. Create multiformat channel OR convert existing channel to multiformat.
  2. Add video and display demand to each waterfall.
  3. Associate multiformat channel to player.
  4. Set the relevant feature on the template, passback or preloader, etc...
4. Publisher setup:
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  1. Create multiformat network channel OR convert existing network channel to multiformat.
  2. Add video and display demand to each waterfall.
  3. Create publisher connections for video and display.
  4. Associate them to the same publisher channel (if publisher channel exists as “video creative type, convert publisher channel to multiformat)..
  5. Associate multiformat publisher channel to player.
  6. Set the relevant feature on the template, passback or preloader, etc...
5. Partner setup:
  1. Create multiformat network channel OR convert existing network channel to multiformat.
  2. Add video and display demand to each waterfall.
  3. Create partner connections for video and display.
Step by step guide to create a multiformat network/publisher channel setup.
1. Create multiformat network channel:
  1. If the network channel does not exist - Create a new multiformat channel.
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  2. If the network channel already exist, as video or display, convert it to Multiformat using the conversion button:
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  3. Set up the Multiformat channel settings and demand:
    1. Set non creative-type-specific settings in the settings tab.
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    2. Add video specific settings, business model, player settings if needed, demand settings and associate video ad-source to the waterfall.
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    3. Add display specific settings, business model, placement settings if needed, demand settings and associate display ad-source to the waterfall.
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    4. Channel changes:
      1. Structure changes - The channel is separated to “Settings”, “Video Setup” and “Display Setup”.
      2. Trackers - Include an additional field for creative type - you can set “All” for both video and display, or just “Video” or “Display” to control which trackers are sent for each creative type.
      3. IVT works only for video, not supported in display yet.
2. Publisher - Setting up Publisher connection/channel for Multiformat features.
  1. Create/Convert and set up the network channel as described above.
  2. If the publisher channel already exists - You need to convert it to multiformat.
    1. Go to the publisher channel on the publisher account.
    2. Click “Convert to Multiformat”.
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  3. If the publisher channel is not yet created:
    1. First, create a connection for either video or display.
    2. Click “Save + Channel” - When the network channel creative type is multiformat, the created publisher channel, will automatically be “multiformat”, so no need to convert it.
    3. After the first publisher connection is created (for this example, let’s assume a video publisher connection was created first), now we need to create the display publisher connection and associate it to the same channel that was created before, two options:
      1. The recommended way is to create the display publisher connection, and choose the new field, “Connect to existing publisher channel” and select the existing multiformat publisher channel from list. (we connect both video and display connections to the same publisher channel to allow both video and display data from the player to be counted on the same network and publisher channels).
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      2. Alternatively, you can create the display publisher connection, and manually associate it to the channel on the publisher account.
3. Partner - Setting up Partner connections with Multiformat network channel.
  For networks that use the partner connection, a multiformat network channel with partner connections can be a great way to provide all relevant display and video demand in a certain scope (per domain, partner) and keep reporting on a single channel entity.
  1. Create/Convert and set up the network channel as described above.
  2. Create a partner connection for each creative.
  3. Partner list will only show partners that have the “Display Service” enabled.
  4. If used for multiformat features - Instruct the partner to add each of the partner connections to their respective creative type waterfall of the same channel, and set up the multiformat features as described below.
  5. If used for single format features - no need to connect to the same multiformat channel on the partner side, can be used separately.
How to use the created multiformat channels with the multiformat features:
Outstream Player Video to Display Passback- Feature is ready to be used.
1. Set up Outstream Video Template:
  1. Go to Extensions / Passback.
  2. From the dropdown list - select “Aniview Display”.
  3. Select refresh rate for the ad (30, 60, 90, none).
2. Set up video player:
  1. Associate a multiformat network or publisher channel,
  2. If template is set to utilize the “Aniview Display” passback and a non-multiformat (video) channel is used, you will see a warning on the player page, and the player would not use the passback feature.
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3. On client side - When the video player will trigger an adError event, it will passback to the aniview display placement, the size of the placement and the creative dimensions called from the demand are dynamic according to the video player size, More details here.

Additional features will be added in the future, according to deployment

Make sure that display service is enabled in the account (see if you have “Display Placements” in studio section of the menu to be sure) - If you don’t have it, ask your CSM to enable it for you.

Create display ad-sources (Google, Prebid, received partner connections).
1. See more information about google display ad sources here: https://aniviewwiki.atlassian.net/wiki/x/FQBInw
Create multiformat channel OR convert existing channel to multformat -
1. To convert an existing display/video channel to multiformat use the convert button and approve:
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2. Associate display ad sources in channel’s display tab - To associate google demand, associate the Google ad source or PC in the Google ad units section in your channel.
3. Associate video ad sources in channel’s video tab.
4. If publisher connections are needed:
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  1. Make sure you create two publisher connections, one for video and one for display.
  2. Associate both display and video to the same publisher channel.
  3. To support Google display demand, make sure that your publisher connection is associated to the Google ad unit section of the publisher channel.
5. If partner connections are needed:
  1. Make sure you create two partner connections, one for video and one for display.
  2. Make sure your partner associates the partner connections to the same channel.
Studio player setup:
1. Associate the relevant multiformat network-channel or publisher-channel to the player.
2. Instream:
  1. In the “Monetization” tab - Enable the relevant multiformat features:
    1. Preroll feature - Shows display ads between or instead of video ads when no video ads are available.
      1. “Instream Display Ads” - Will enable the display preroll in inread position.
        *Supported in “Slots” mode only.
      2. “Instream Display Ads Float” - Will enable the display preroll in float position.
        *Supported in “Slots” mode only.
    2. “Display Overlay Ads” - Will enable the instream overlay ads feature.
  2. Outstream:
    1. Passback - When studio outstream player reaches error limit, the player is replaced with a display placement for the length of the session.
      1. In the template associated to the player - Under passback, choose the “Aniview Display” option.

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How To Create And Use Multiformat Channels