Multiformat Features

Summary:

1. Explanation:
   Multiformat features allow the video player to utilize our display features, for example, the video to display passback allows us to show a display placement instead of the player once the player has triggered an adError event. To utilize these abilities, we have an additional creative type called “multiformat” which is available only on channels.

2. How can you utilize multiformat channels:

   1. Outstream Player Video to Display Passback - Feature is ready to be used.

   2. Instream Player Video to Display Passback - Feature is NOT ready to be used.

   3. Instream Player Overlay Ads (Display ads on content) - Feature is NOT ready to be used.

   4. Outstream Player Video/Display Demand Rotator - Feature is NOT ready to be used.

   5. Multiformat channels can also be used for regular video players and display placements, the irrelevant waterfall would just be ignored - Feature is ready to be used.

How To Create And Use Multiformat Channels

1. Explanations in this section:

   1. Quick guide to create a multiformat network/publisher channel setup.

   2. Step by step guide to create a multiformat network/publisher channel setup.

   3. How to use the created multiformat channels with the multiformat features.

2. Quick guide to create a multiformat network/publisher channel setup.

   1. Enable display service in account if not already enabled.

   2. Create display ad-source.

   3. Network setup:

      

      1. Create multiformat channel OR convert existing channel to multiformat.

      2. Add video and display demand to each waterfall.

      3. Associate multiformat channel to player.

      4. Set the relevant feature on the template, passback or preloader, etc...

   4. Publisher setup:

      

      1. Create multiformat network channel OR convert existing network channel to multiformat.

      2. Add video and display demand to each waterfall.

      3. Create publisher connections for video and display.

      4. Associate them to the same publisher channel (if publisher channel exists as “video creative type, convert publisher channel to multiformat)..

      5. Associate multiformat publisher channel to player.

      6. Set the relevant feature on the template, passback or preloader, etc...

   5. Partner setup:

      1. Create multiformat network channel OR convert existing network channel to multiformat.

      2. Add video and display demand to each waterfall.

      3. Create partner connections for video and display.
         

3. Step by step guide to create a multiformat network/publisher channel setup.

   1. Create multiformat network channel:

      1. If the network channel does not exist - Create a new multiformat channel.

         

      2. If the network channel already exist, as video or display, convert it to Multiformat using the conversion button:

         

      3. Set up the Multiformat channel settings and demand:

         1. Set non creative-type-specific settings in the settings tab.

            

         2. Add video specific settings, business model, player settings if needed, demand settings and associate video ad-source to the waterfall.

            

         3. Add display specific settings, business model, placement settings if needed, demand settings and associate display ad-source to the waterfall.

            

         4. Channel changes:

            1. Structure changes - The channel is separated to “Settings”, “Video Setup” and “Display Setup”.

            2. Trackers - Include an additional field for creative type - you can set “All” for both video and display, or just “Video” or “Display” to control which trackers are sent for each creative type.

            3. IVT works only for video, not supported in display yet.

   2. Publisher - Setting up Publisher connection/channel for Multiformat features.

      1. Create/Convert and set up the network channel as described above.

      2. If the publisher channel already exists - You need to convert it to multiformat.

         1. Go to the publisher channel on the publisher account.

         2. Click “Convert to Multiformat”.

            

      3. If the publisher channel is not yet created:

         1. First, create a connection for either video or display.

         2. Click “Save + Channel” - When the network channel creative type is multiformat, the created publisher channel, will automatically be “multiformat”, so no need to convert it.

         3. After the first publisher connection is created (for this example, let’s assume a video publisher connection was created first), now we need to create the display publisher connection and associate it to the same channel that was created before, two options:

            1. The recommended way is to create the display publisher connection, and choose the new field, “Connect to existing publisher channel” and select the existing multiformat publisher channel from list. (we connect both video and display connections to the same publisher channel to allow both video and display data from the player to be counted on the same network and publisher channels).

               

            2. Alternatively, you can create the display publisher connection, and manually associate it to the channel on the publisher account.

   3. Partner - Setting up Partner connections with Multiformat network channel.
      For networks that use the partner connection, a multiformat network channel with partner connections can be a great way to provide all relevant display and video demand in a certain scope (per domain, partner) and keep reporting on a single channel entity.

      1. Create/Convert and set up the network channel as described above.

      2. Create a partner connection for each creative.

      3. Partner list will only show partners that have the “Display Service” enabled.

      4. If used for multiformat features - Instruct the partner to add each of the partner connections to their respective creative type waterfall of the same channel, and set up the multiformat features as described below.

      5. If used for single format features - no need to connect to the same multiformat channel on the partner side, can be used separately.

4. How to use the created multiformat channels with the multiformat features:

   1. Outstream Player Video to Display Passback- Feature is ready to be used.

      1. Set up Outstream Video Template:

         1. Go to Extensions / Passback.

         2. From the dropdown list - select “Aniview Display”.

         3. Select refresh rate for the ad (30, 60, 90, none).

      2. Set up video player:

         1. Associate a multiformat network or publisher channel,

         2. If template is set to utilize the “Aniview Display” passback and a non-multiformat (video) channel is used, you will see a warning on the player page, and the player would not use the passback feature.

            

      3. On client side - When the video player will trigger an adError event, it will passback to the aniview display placement, the size of the placement and the creative dimensions called from the demand are dynamic according to the video player size, More details here.

   2. Additional features will be added in the future, according to deployment.