Purpose of content syndication

Content syndication functionality allows on the one side content owners to share video content with publishers on the other side. Publishers will syndicate content owners’ videos and share with content owners money from Ads (Also publishers can pay for content views to content owners).

Glossary to this user guide:

• Publisher (or Syndicator) - Network account which received access (Via content partner connection) to videos from another network account (Content owner) or from Aniview mediator

• Content owner - Network account which is sharing own video library with publisher (network account which will syndicate content) or with Aniview mediator

Content syndication elements in the main menu

2 key points in the left menu that are needed to start working with content syndication are Shared Libraries and Content Partners. These two points are located under the CMS menu.

Open

CONTENT OWNER - Start sharing your video library

Step 1 - Open network account

1. One network account can be a content owner and syndicator at the same time

   Open

   

Step 2 - Upload videos

1. Upload videos into CMS manually, via a link, or via feed

2. Each network account can share only its own videos with publishers. Network account can not re-share videos from other network accounts to which access was received via content partner connection.

Step 3 - Create shared library

Open creating page

1. Click on the menu item Shared libraries under the CMS menu to open the page with the list of all shared libraries

    

2. Click the button CREATE LIBRARY to open the shared library creating/editing page

    

Type the name of the shared library

1. Field Title is mandatory

2. Once the content partner connection with Publisher (Syndicator) will be created and enabled - Publisher (Syndicator) will see the name of the shared library on the gallery view

    

Add videos manually

1. Click the button Add videos (Note that 1 video can be added only to 1 shared library)

2. Select videos in the popup and click the button “Add selected videos“

    

Update shared library via feed

1. Select feed or feeds in the dropdown

2. You can select multiple feeds

   1. Note that one feed can be connected only to 1 shared library

   2. If you want to connect feed with shared library - you must create feed with the purpose of video uploading firstly

   3. Feed will autmoatically update shared library if option “Automatically sync” is enabled for this feed

   4. Also, system will add to the shared libraries videos which were already uploaded via connected feed (feeds)

3. Note that you can update the shared library via feed and at the same time add videos manually

4. Note that, you can see the number and the list of associated videos on the tab Videos

Save shared library

1. Button Save is disabled only if:

   • The field Title is empty or has an error

   • Feed is not connected and at least 1 video was not added manually

Step 4 - Create content partner connection

Open content partner creation popup

1. Open the page with the list of all content partners

    

2. Click the button New partner

    

   1. This button is disabled if you don't have shared libraries

       

Type ID of partner account

1. Your partner account will be a syndicator

2. It can be the ID of another network account or Aniview mediator

3. You will see a hint Partner was found if ID is relevant

    

Make sure that “Your Status” is “Enabled”

1. Note that only status “Enable” on both sides of syndication allow to share and syndicate content

Review shared content information

1. Note that once your content partner will enable connection - all your shared libraries and videos inside these shared libraries will become automatically available to your content partner

2. All new videos which will be added to the already existing shared libraries in the future - will automatically become available to content partner

3. All new shared libraries which will be created in the future - will automatically become available to content partner

Configure “Main business model”

1. Note that the main business model will be the price for all your shared libraries if you will not override specific shared libraries

2. If you will configure more than 1 business model - it means that publisher (syndicator) will be able to select which business model to follow

3. You can create the combined business model by combining one Ads-based business (Ad-Fixed-CPM or Ad-RevShare-CPM) model with Content-Fixed-CPM. In this case, the publisher (syndicator) must pay based on both business models: Ad-Fixed-CPM or Ad-RevShare-CPM, and Content-Fixed-CPM.

    

4. The explanation for business models:

   1. Ad-Fixed-CPM - publisher (syndicator) will pay N$ for each 1000 Ad Impressions

   2. Ad-RevShare-CPM - publisher (syndicator) will pay N% from his AdRevenue that was generated by playing content owner’s videos

   3. Content-Fixed-CPM - publisher (syndicator) will pay N$ for each 1000 views of content video

Override 1 or multiple shared libraries

1. Logic for business models and pricing is the same as for the Main business model

2. You can add multiple overridden rows

3. If a shared library is overridden - it means that this shared library does not follow the Main business model

    

Save content partner connection

1. Click the button “Save”

    

2. After saving content partner connection - you must wait until your content partner will also enable the connection. Till this moment partner status will be Enabled.

    

3. In the connection when you are sharing your video library with publisher (syndicator) - you have Your role as the Owner

    

Editing business models/prices

1. Content owner can not change price/business model for each content partner (syndicator/publisher/mediator) wihout confimarion from content partner (syndicators/publishers/mediators)

2. In order to change price/business model just open Content partner creating popup and edit price/business model

    

3. After saving you’ll see hint that you must wait decision from content partner

    

4. Till content partner will not accept or decline changes, you will see PENDING APPROVAL near this content partner connection

    

5. Once, you content partner will aprrove these changes, you will see it on the page with the list of all content partners

Important to remember

1. You can have 2 content partner connections with each network account (Or mediator account). If you are creating this connection to share your library - your role is Owner. If your content partner is creating such connection to share his own content with you - your role is Syndicator.

    

2. You as the content owner can disable the content partner connection or archive shared library. These actions don’t require approval from your content partners. But remember that if your content partner (syndicator/publisher) is already using your video content - in this case, your archiving/disabling actions will close access to your video library to your content partners (syndicators/publishers/mediators).

CONTENT SYNDICATOR - Start syndicating videos

Step 1 - Enable content partner connection

If you want to start syndicating video content - you must have incoming content partner connections from Aniview mediator or other network accounts (content owners)

1. Open the page with the list of all content partners

    

2. Find connections where your role is Syndicator

    

3. Click on the button Edit or content partner name to review and enable this connection

    

4. If content owner allowed you to select which business model to follow (In other words, select which price to pay) - you must select one variant in order to enable this connection

    

   1. The main business model is the price for all content owner’s shared libraries except for overridden shared libraries (Cases, when the business model is specified for specific shared library or libraries)

       

5. Enable connection and click the button APPROVE CHANGES

    

6. You can syndicate content from content partner connections where your and your partner’s statuses are Enabled. and your role is Syndicator

    

Step 2 - Find and review shared videos

1. Click Videos under the CMS menu and open the page with all videos (Gallery view is recommended)

    

2. Click the tab All videos. On the top, you will see your own videos by default. It can be your videos that do not belong to your shared libraries or your videos that belong to some of your shared libraries. In both cases, the first words will be My Videos.

    

3. Scroll down or use the filter and you will see content from your content partners

    

   1. Each row represnt shared library. First part of the name for each row is name of the content owner network account. Second part is the name of the shared library.

       

   2. You can see the price for each video on the label

       

   3. Click the button More to see video details

       

4. Also, you can review shared videos on the list view. Such videos will be indicated as paid videos.

    

Step 3 - Deploy videos from other owners

You can use shared content (From other content owners) as your own (But remember that such videos are paid):

1. Add to manual playlists

    

2. Add to player tags

    

3. Generate embed code

    

4. Add to dynamic playlists (To do it, you should select the shared library as a rule in the contextual filter which will be connected to the dynamic playlist. It means that all videos from this shared library will be added automatically to your playlist)

    

Changing prices by content owners

1. Note that content owners can change prices/business models. But they can not do without syndicator/publisher approval

2. When content owner is changing the main business model or business model for a specific shared library or libraries - syndicator/publisher will receive a request for change. Syndicator/publisher can approve proposed changes or decline proposed changes.