Targeting: Advertiser vs Ad Source level

Owned by Shmulik Fritz
Last updated: Nov 23, 2021 by Yael Schuster (Unlicensed)
2 min read

This article explains the possible scenarios when applying targeting rules on Advertisers and Ad Sources.

All scenarios used in this document, are using the assumption that, for all Ad Sources, "Include targeting from Advertiser" is set.

 

Scenario 1:

When targeting on the Advertiser level is set to include Country, Domain, etc., but nothing is set on the Ad Source level, then the Advertiser’s targeting will be applied: it will only send requests to the Ad Sources if the targeting is met.

Requests are sent, Include list applies

 

Scenario 2:

When targeting on the Ad Source level is set to include Country, Domain, etc., but nothing is set on the Advertiser level, then the Ad Source’s targeting will be applied: it will only send requests to the Ad Sources if the targeting is met.

Requests are sent, Include list applies

 

Scenario 3:

When, on the Advertiser Level, the targeting is set to exclude Country, Domain, etc., but nothing is set on the Ad Source level, then the Advertiser targeting will be applied: it will not send requests if targeting is met.

No requests are sent, Exclude list applies

 

Scenario 4:

When, on the Ad Source level, the targeting is set to exclude Country, Domain, etc., but nothing is set on the Advertiser level, then the Ad Source targeting will be applied: it will not send requests if targeting is met.

No requests are sent, Exclude list applies.

 

Scenario 5:

If on the Advertiser level, targeting is set to exclude Country, Domain, etc., but on the Ad Source level it is set to include the same targeting, then the exclude option will be applied: it will not send requests.

No requests are sent, Advertiser Exclude list applies.

 

Scenario 6:

If on the Ad Source level, targeting is set to exclude Country, Domain, etc., but on the Advertiser level it is set to include the same targeting, the exclude option will be applied: it will not send requests.

No requests are sent, Ad Source Exclude list applies.

 

Scenario 7:

If the targeting on the Advertiser level is set to include wikipedia.org,  but on the Ad Source targeting is set to include different targeting rules (for example bbc.co.uk), when the Serving Request comes from bbc.co.uk, then no requests will be made.

No requests are made, the item needs to be included on both levels.

 

Scenario 8:

If the targeting on the Ad Source level is set to include wikipedia.org, but on the Advertiser level it is set to include different targeting rules (for example bbc.co.uk), when the Serving Request comes from wikipedia.org, then no requests will be made.

No requests are made, the item needs to be included on both levels.

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