Ad Sources

List of ad sources

Open

Ad Sources define how you want to get ads from your advertisers and ways to control their prices.

Next to each name is some basic info (depending on what you choose to the left of the search) and the (far right side) option to edit/duplicate/archive this source.

Add/Edit Source

When you click to add a new source or click to edit an existing one, you are presented with many useful options, most of which are optional!

Please remember to click Save after you’re done.

Open

General

This menu is for basic details, at the very least the name of the ad source.

1. Name (mandatory) - the name of the specific ad source (e.g., Google $5).

2. Advertiser - which Advertiser the ad source belongs to (e.g., Google).

3. Include Targeting from Advertiser - we recommend setting it to Yes. Otherwise, it will ignore the targeting you used for the Advertiser. If it’s Yes, then both the general Advertiser’s targeting and the ad source’s targeting are used.

4. Account Fee - choose from pre-defined fees that should be deducted from this source’s revenues.

5. Description -any note you’d like to add about this source.

6. Status - any status other than Active might halt this source.

7. Owner Type - Choose Publisher if this source actually belongs to one of your Publishers (if you like to give your publisher a way to add their own demand to yours for fair competition).

8. Demand Publisher - if you chose the Owner Type of Publisher, then choose the Publisher the source belongs to.

9. Environment - choose where the ad source is expected to run (Desktop, CTV, etc.). Note it’s used for reporting only.

10. Created By (read-only) - see which user originally created this source.

11. Updated By (read-only) - see which user last updated this source.

12. Creation Date (read-only) - see when this source was originally created.

13. Last Modified Date (read-only) - see when this source was last updated.

14. Provider - unlike Advertiser, which is for internal classification, Provider is the actual technical name of the advertiser so that proper options will be presented. Choose Custom if you don’t know.

15. Type - choose the specific ad delivery method for this source based on the chosen Provider.

16. A list of specific settings based on Provider and Type.

TPP

Used to sync CPM directly from the advertiser’s own reports for sources that don’t directly provide the ad server their actual CPM.

1. TPP Auth Credentials - choose the relevant pre-defined Sync CPM provider (similar to Provider).

2. TPP Entity ID - choose with specific entity (such as ad unit) ID to use for syncing this source.

Business Model

1. Gross Rate ($) - choose the minimal (or fixed, if the actual CPM won’t be known) price the source will pay for ads.

2. Ignore Publisher Connection FP - enable in order to use the Gross Rate ($) regardless of any floor price the traffic source may have, in case of regular connections.

3. Ignore Partner Connection FP - enable in order to use the Gross Rate ($) regardless of any floor price the traffic source may have, in case of a direct connection (aka deal ID).

Payments Model

1. Revenue Model (Network) - the default revenue measurement is by impression (aka CPM). You can choose alternative revenue measurements (such as getting paid for clicks).

2. Revenue Model (Publisher) - the default cost measurement is by impression (aka CPM). You can choose alternative cost measurements (such as getting paid for clicks).

Price Exception

Optionally trigger advanced models that can deduct money from the revenue from you and/or your publishers.

Click the right exclamation point to see full details with detailed examples.

Third-Party Cost

Optionally lower your or your publishers' revenues by a certain amount.

Targeting

Capping and Flight

Add various limitations on the amount of allowed traffic.

Note each cap can have various time spans applied using and/or - for example, a definition of 1,000,000 requests Monthly and 100,000 requests daily - will stop the requests about both conditions are met. Meanwhile, a definition of 1,000,000 requests Monthly or 100,000 requests daily - will stop the requests as soon as one of the conditions is met.

Impression Capping

Optionally limit how many impressions can be generated by this source in a given time period.

This can be useful in direct deals when your advertiser limits you in advance on money terms.

Completion Cap

Optionally limit how many completions can be generated by this source in a given time period.

Revenue Cap

Optionally limit how much revenue can be generated by this source in a given time period.

This can be useful in direct deals when your advertiser limits you in advance on money terms.

Request Cap

Optionally limit how many requests can be generated by this source in a given time period.

Frequency Capping

Optionally limit how many unique impressions can be generated by this advertiser.

This can be useful in direct deals when your advertiser limits you in advance on money terms.

Flight Settings

Optionally choose dates when you automatically start and end this source.
The ad source will only be active only during those days.

Optimization Capping

Define a minimum fill rate in a given time period.

Associated Channels

Optionally connect this ad source to https://aniview-test.atlassian.net/wiki/pages/resumedraft.action?draftId=360463. You can bulk associate many channels at once and choose which priority to connect to inside them.

While it’s optional, not connecting traffic sources means the ad source won’t actually be used.

Audit

(Read-only) Keeps constant track of who modified the ad source, what was changed, and when.

Great for troubleshooting!

Player Settings

Optionally control advanced player settings that can limit its functions.

You can leave everything empty to enjoy automated settings.

Trackers

Optionally apply a pixel for certain metrics, thus getting a report every time this pixel was used.

You will need to provide your tracking URL, mention its usage method, and use any macro we have to offer (e.g., https://your-tracker.com/?url=[AV_URL]&OS=[AV_OS] will track which exact URL and Operating System ads were displayed at). You can also control if you like to apply this tracker all the time or just some of the time.

You may use as many trackers as you like.

IVT

Optionally enable specific fraud detection and/or prevention.

Keep in mind it might already be enabled at the account level.