Google Demand

Trueview standards

Aniview is fully aligned with Google's Trueview new standards ('plcmt' and 'vpmute').
We will now automatically include "plcmt" and "vpmute" values in your Google IMA bid requests following a recent change in Google AdX regulations effective April 1st.
These settings have already been applied to your account level when using our player or VPAID tags.

For VAST3 tags, you should add the values manually, either hardcoded or with macros:

  • Hardcoded:
    - If the player is Instream, click to play with sound on; you need to add the following: &plcmt=1&vpmute=0
    - If the player is Accompanying content, you need to add the following: &plcmt=2&vpmute=1

  • With Macros:
    - If you decide to pass those signals dynamically from the supply, you should include the following in the VAST3 calls: AV_VPMUTE=0/1&AV_PLCMT=1/2
    * Note that 0/1 should be one of these options and 1/2 should be one of those options.

Example:

  • AV_VPMUTE=0&AV_PLCMT=1 - Instream

  • AV_VPMUTE=1&AV_PLCMT=2 - Accompanying Content

If you choose to opt-out, please reach out to your account manager and we will assist with the necessary changes

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