Add Google Display Demand

Owned by Matan Nahum
Last updated: Jul 07, 2024
3 min read

Important Notes:

  1. To add Google display demand, Aniview must create standard assets in your GAM account.
    (Advertiser, Orders, Line Items, Creatives, Key Values).

  2. Google ad sources can be used once for every display placement.

  3. Auctions utilizing Google (ADX) demand and other demand source such as prebid, RTB, direct, etc, may incur a fee on GAM when rendering a non ADX impression.

Aniview asset setup on Google:

  1. If you don’t have an API connection - Your Aniview and Google accounts are not connected yet:

    1. Contact your CSM for further instructions.

  2. Already have an existing Aniview to Google API connection:

    1. Change the Aniview API service account user role to “Administrator”. (This can be changed back after the assets are created on your account).

    2. Go to Aniview platform / Settings / TPP:

      1. For the relevant Google TPP label do the below:

        1. Enable “Import & Sync GAM Entities”

        2. Enable “Internal - Sync Only ADX Data In Display”

    3. Contact your CSM for further instructions (state that the “Administrator” role was granted).

Setup Google display demand in the Aniview platform:

After the assets were created, you can now set up your Google display demand assets.

  1. Create a Google ad unit in your GAM account (Or use existing ad units).

  2. Ad source - Create a Google ad source:

    1. Recommended setup: Use the Platform Link source type setup (Display / Google):

      1. Select the relevant “TPP Auth Credentials”.

      2. Select the right TPP Entity ID (Search the Google ad unit by name or ID).

      3. If required, select the relevant Child Network from the dropdown.

      4. If required, select the Google Third ID from the dropdown (Shadow account).

      5. TPP CPM sync is automatically used when you associate the Google ad unit to the ad source.

      6. Full path and sizes are automatically imported for the selected ad unit.

      7. If required, Key/Values can be added at the bottom of the page.

    2. Google Tag - Manual setup (not recommended, more info at the bottom of the page).

  3. Channel - Connect Google ad source to your Display or Multiformat channel:

    1. On your channel, in the display waterfall, look for the “Google Ad Units” section.

      image-20240707-152111.png

    2. Select a Google display ad source from the dropdown.

      1. To use a google display ad source through a partner connection, select the “PC Ad Source” option and select the relevant PC, the Google ad source will not be exposed, make sure your partner has set up the Google ad source on their channel in their end.

    3. What is “Separate Ad Units” - This feature allows you to choose if you want to use the same ad source for all placements (standalone display or multiformat display: linear, overlay, passback).

      1. “No” (Default) - Utilizes a single ad source for all placements that will use this channel.

      2. “Yes” - Choose a separate ad source for each placement type (you can use the same ad source more than once).

        image-20240707-152737.png

  4. Note: For specific cases, instead of the “Platform Link” ad source, you can use the Google “Tag“ source type setup (Display / Google):

    1. No existing API connection is required for this setup* - the setup is done manually.

      1. *Note: Assets must be created by the API beforehand.

    2. You can choose wether to add TPP sync CPM data (recommended).

    3. Full path: Add the full path - You may add the full path for the ad unit, or the whole ad unit tag from google.

      1. Child Network and Google Third ID can be added manually in fullpath.

    4. Sizes - Select from dropdown (it’s recommended to use the same sizes you have set up on your GAM ad unit).

    5. If required, add key/values.