RTB Integrations

Owned by
Itay Nave
Last updated: Mar 03, 2021 by
Yael Schuster
1 min read

Following are the instructions for setting the Cookie Sync ID in RTB Ad Sources.

Instructions

In general, the Aniview player initiates the cookie sync process and maintains a mapping table between Aniview and the bidder.

When sending the bid request, Aniview will use the matching user ID and pass it in the buyeruid in the user object

Following is a list of bidders and how to find the cookie sync id. The cookie sync id appears instead of the [AV_ADSOURCE_RTB_PUB_ID] in the pixel you get from the demand partner.

Bidder

Original Cookie sync Url

RTB Versions

Need to send the following to demand partner (Where relevant).

Specific bid request fields

Bidder

Original Cookie sync Url

RTB Versions

Need to send the following to demand partner (Where relevant).

Specific bid request fields

Pubmatic

https://ads.pubmatic.com/AdServer/js/user_sync.html?p=[AV_ADSOURCE_RTB_PUB_ID]&gdpr=[AV_GDPR]&gdpr_consent=[AV_CONSENT]&predirect=https%3A%2F%2Fsync.aniview.com%2Fcookiesyncendpoint%3Fbiddername%3D1%26key%3D

2.3, 2.4, 2.5

 

Tag Id

Bidswitch

https://x.bidswitch.net/sync?ssp=[AV_ADSOURCE_RTB_PUB_ID]&user_id=[AV_C_USER_ID]&gdpr=[AV_GDPR]&gdpr_consent=[AV_CONSENT]

2.5

 

 

AOL

https://pixel.advertising.com/ups/[AV_ADSOURCE_RTB_PUB_ID]/sync?&gdpr=[AV_GDPR]&gdpr_consent=[AV_CONSENT]&redir=true

2.5

https://sync.aniview.com/cookiesyncendpoint?biddername=25&pid=[NETWORK_ID]&key=[aol user id]

Replace [NETWORK_ID] with your network id

Inventory Id

Spotx

https://sync.search.spotxchange.com/partner?adv_id=[AV_ADSOURCE_RTB_PUB_ID]&redir=https%3A%2F%2Fsync.aniview.com%2Fcookiesyncendpoint%3Fbiddername%3D2%26key%3D%24SPOTX_USER_ID

2.3, 2.5

 

Tokens

Custom

RhythmOne

https://sync.1rx.io/usersync2/[AV_ADSOURCE_RTB_PUB_ID]?gdpr=[AV_GDPR]&gdpr_consent=[AV_CONSENT]&redir=https%3A%2F%2Fsync.aniview.com%2Fcookiesyncendpoint%3Fbiddername%3D13%26key%3D[RX_UUID]

2.5

 

 

AdMixer

https://inv-nets.admixer.net/adxcm.aspx?ssp=[AV_ADSOURCE_RTB_PUB_ID]&rurl=https%3A%2F%2Fsync.aniview.com%2Fcookiesyncendpoint%3Fbiddername%3D31%26key%3D$$visitor_cookie$$

2.5

 

 

OTM

https://sync.dmp.otm-r.com/match/[AV_ADSOURCE_RTB_PUB_ID]

2.5

 

 

Index Exchange

https://ssum.casalemedia.com/usermatchredir?s=[AV_ADSOURCE_RTB_PUB_ID]&cb=https%3A%2F%2Fsync.aniview.com%2Fcookiesyncendpoint%3Fbiddername%3D42%26key%3D

2.5

 

 

Rubicon

https://secure-assets.rubiconproject.com/utils/xapi/multi-sync.html?p=[AV_ADSOURCE_RTB_PUB_ID]&endpoint=us-east

2.3

 

Size Id

Account Id

Zone Id

Site Id

Gotham Ads

https://us.cssrvsync.com/partner_pixel.gif?redir=https%3A%2F%2Fsync.aniview.com%2Fcookiesyncendpoint%3Fbiddername%3D16%26key%3D{$PARTNER_UID}

 

 

 

Aceex

https://us.cssrvsync.com/partner_pixel.gif?redir=https%3A%2F%2Fsync.aniview.com%2Fcookiesyncendpoint%3Fbiddername%3D21%26key%3D{$PARTNER_UID}

 

 

 

District M

https://cdn.districtm.io/ids/?sellerid=[AV_ADSOURCE_RTB_PUB_ID]

2.3, 2.4, 2.5

 

Cookie Sync ID

Yield Nexus

https://sync.adkernel.com/user-sync?zone=[AV_ADSOURCE_RTB_PUB_ID]&r=https%3A%2F%2Fsync.aniview.com%2Fcookiesyncendpoint%3Fbiddername%3D6%26key%3D{UID}

 

 

 

AppNexus

https://secure.adnxs.com/getuid?https%3A%2F%2Fsync.aniview.com%2Fcookiesyncendpoint%3Fbiddername%3D55%26key%3D$UID

 2.4

 

 

SmartyAds

https://us.cssrvsync.com/[AV_ADSOURCE_RTB_PUB_ID].gif?redir=https%3A%2F%2Fsync.aniview.com%2Fcookiesyncendpoint%3Fbiddername%3D19%26key%3D%7B$PARTNER_UID%7D

 

 

 

ImproveDigital

https://ad.360yield.com/server_match?r=https%3A%2F%2Fsync.aniview.com%2Fcookiesyncendpoint%3Fbiddername%3D22%26key%3D%7B$PUB_USER_ID%7D&partner_id=[AV_ADSOURCE_RTB_PUB_ID]

2.5

 

tagId = Placement ID

Cookie Sync ID = ProviderID = partner_id

siteId = siteId

Admanmedia

https://cs.admanmedia.com/sync/[AV_ADSOURCE_RTB_PUB_ID]

 

https://sync.aniview.com/cookiesyncendpoint?biddername=29&pid=[NETWORK_ID]&key=${USER_ID_MACRO}

 

EngageBDR

https://match.bnmla.com/usersync?sspid=[AV_ADSOURCE_RTB_PUB_ID]&redir=https%3A%2F%2Fsync.aniview.com%2Fcookiesyncendpoint%3Fbiddername%3D30%26key%3D[UUID]

 

 

 

Synacor

https://sync.technoratimedia.com/services?srv=cs&pid=[AV_ADSOURCE_RTB_PUB_ID]&uid=[AV_C_USER_ID]&cb=https%3A%2F%2Fsync.aniview.com%2Fcookiesyncendpoint%3Fbiddername%3D3%26key%3D[USER_ID]

 

 

 

OneTag

https://onetag-sys.com/usync/?pubId=[AV_ADSOURCE_RTB_PUB_ID]

 

https://sync.aniview.com/cookiesyncendpoint?biddername=20&pid=[NETWORK_ID]&key=${USER_TOKEN}

 

OpenX

https://u.openx.net/w/1.0/cm?id=[AV_ADSOURCE_RTB_PUB_ID]&r=https%3A%2F%2Fsync.aniview.com%2Fcookiesyncendpoint%3Fbiddername%3D7%26key%3D

2.5

 

 

EMX

https://cs.emxdgt.com/um?redirect=https%3A%2F%2Fsync.aniview.com%2Fcookiesyncendpoint%3Fbiddername%3D54%26key%3D%24UID

2.5

 

tagId

LoopMe

http://csync.loopme.me/?redirect=https%3A%2F%2Fsync.aniview.com%2Fcookiesyncendpoint%3Fbiddername%3D56%26pid%3D%5BAV_PUBLISHERID%5D%26key%3D%7Bdevice_id%7D

 

https://sync.aniview.com/cookiesyncendpoint?biddername=56&pid=[AV_PUBLISHERID]&key={device_id}

 

Bizzclick

https://cs.admanmedia.com/sync/[AV_ADSOURCE_RTB_PUB_ID]?uuid=[AV_C_USER_ID]&to=https%3A%2F%2Fsync.aniview.com%2Fcookiesyncendpoint%3Fbiddername%3D57%26key%3D%24%7BUID%7D

 

https://sync.aniview.com/cookiesyncendpoint?biddername=57&key=${UID}

 

Sonobi

https://sync.go.sonobi.com/us?loc=https%3A%2F%2Fsync.aniview.com%2Fcookiesyncendpoint%3Fbiddername%3D60%26key%3D%5BUID%5D

 

https://sync.aniview.com/cookiesyncendpoint?biddername=60&key=[UID]

 

Krush Media

https://cs.krushmedia.com/[AV_ADSOURCE_RTB_PUB_ID].gif?puid=[UID]&redir=https%3A%2F%2Fsync.aniview.com%2Fcookiesyncendpoint%3Fbiddername%3D61%26key%3D%5BUID%5D

 

https://sync.aniview.com/cookiesyncendpoint?biddername=61&key=[UID]