[AV_PUBLISHERID]

[AV_PUBLISHER_ID]

AV_PUBLISHERID=

n/a

Yes

Network/Publisher

publisherId or AV_PUBLISHERID in vast

Aniview publisher id

[AV_CHANNELID]

[AV_CHANNEL_ID]

AV_CHANNELID=

n/a

Yes

Channel Name

channelId or AV_CHANNELID in vast

Aniview channel id

[AV_WIDTH]

AV_WIDTH=

Yes

Player, VPAID

imp.video.w

Yes
Player Size

width or AV_WIDTH in vast mode

The player width

[AV_HEIGHT]

AV_HEIGHT=

Yes

Player, VPAID

imp.video.h

Yes

Player Size

height or AV_HEIGHT in vast mode

The player height

[AV_URL]

AV_URL=

Yes (Domain)

Player, VPAID

site.page

No

ref1

Automatically detected page url where the player is running.

[AV_DOMAIN]

AV_DOMAIN=

Yes (Domain)

Player, VPAID

Resolved from AV_URL, can be sent as parameter

site.domain
or
app.domain

Yes

Domain

r

Automatically detected root domain name

For example, for https://www.cnn.com/news it is cnn.com

[AV_HOST]

AV_HOST=

Player, VPAID

Resolved from AV_URL, can be sent as parameter

site.domain
or
app.domain

Yes

Domain

The full host name

For example, for https://www.cnn.com/news it is www.cnn.com

[AV_CATEGORY]

AV_CATEGORY=

No

site.cat
or
app.cat

Yes

IAB Category

AV_CATEGORY

Web site IAB category

[AV_RANDOM]

Yes

n/a

No

Random number generated on the server. Use AVC_RANDOM for player

[AV_TIMESTAMP]

Yes

n/a

No

Unique timestamp generated on the server

[AV_RTB_DEVICE_TYPE]

AV_RTB_DEVICE_TYPE=

Yes

device.devicetype

No

oRTB Device type

[AV_USERAGENT]

AV_USERAGENT=

Yes

UA

device.ua

No

AV_USERAGENT

Browser user agent

[AV_IP]

AV_IP=

Yes

Header

device.ip

no

Device ip address

[AV_COUNTRY]

AV_COUNTRY=

Yes

Yes

UA

device.geo.country

Yes

Country

Device country

[AV_REGION]

AV_REGION=

Yes

Yes

IP

device.geo.region

Yes

Region

Region code

[AV_BROWSER]

AV_BROWSER=

Yes

UA

device.sua.browsers.brand

Yes

Browser Name

Browser name

[AV_OS]

AV_OS

Yes

Yes

UA

device.os

Yes

OS

Device operating system

[AV_OSVERS]

AV_OSVERS

Yes

UA

device.osv

Yes

OS Version

Device operating system version

[AV_DNT]

No

device.dnt

No

AV_DNT

Do not track flag

[AV_PLCMT]

Partially

When using Aniview Player/SDK it is being detected automatically

imp.video.plcmt

AV_PLCMT

Video placement according to RTB definition. If known, it is recommended to pass it in ref1/vpaid url

In-Stream: 1

Accompanying Content: 2

Interstitial: 3

No Content/Standalone: 4

[AV_PLACEMENT]

Partially

imp.video.placement

Yes

Placement Type

AV_PLACEMENT

(IAB DEPRECATED it in OpenRTB 2.6)
Video placement according to RTB definition. If known, it is recommended to pass it in ref1/vpaid url

In-Stream: 1

In-Banner: 2

In-Article: 3

In-Feed: 4

Interstitial/Slider/Floating: 5

[AV_CARRIER]

AV_CARRIER=

Yes

device.carrier

No

Network carrier name

[AV_CONNECTIONTYPE]

AV_CONNECTIONTYPE=

Yes

device.connectiontype

No

Device connection type eg wifi, cell, etc…

[AV_IDFA], [AV_AID]

Yes

No

device.ifa

No

AV_IDFA, AV_AID

Device idfa or android id, must be provided in inapp

%%ADVERTISING_IDENTIFIER_PLAIN%%

[AV_IDFAMD5], [AV_AIDMD5]

No

device.didmd5

No

AV_IDFAMD5, AV_AIDMD5

MD5 encoded Idfa. Recommended to pass in inapp

[AV_IDFASHA1], [AV_AIDSHA1]

No

device.didsha1

No

AV_IDFASHA1, AV_AIDSHA1

Sha1 encoded Idfa, Recommended to pass in inapp

[AV_IFA_TYPE]

Yes

device.ext.ifa_type

No

AV_IFA_TYPE

aaid: Android TV
rida: Roku
afai: Amazon Fire
idfa: Apple tvOS
msai: Xbox/Microsoft

aaid (Android ID)

idfa (Apple ID)

%%ADVERTISING_IDENTIFIER_TYPE%%

[AV_MODEL]

Yes

device.model

Yes

Device Model

AV_MODEL

Device model

[AV_MAKE]

No

device.make

Yes

Device Brand

AV_MAKE

Device maker

[AV_LATITUDE]

Yes (IP based)

device.geo.lat

Yes

Latitude

AV_LATITUDE

Latitude

[AV_LONGITUDE]

Yes (IP based)

device.geo.lon

Yes

Longitude

AV_LONGITUDE

Longitude

[AV_APPNAME]

AV_APPNAME=

Yes

app.name

Yes

App Name

AV_APPNAME

Inapp app name

Can be autodetected

[AV_APPPKGNAME]

AV_APPPKGNAME=

yes

No

app.bundle

Yes

Domain

AV_APPPKGNAME

App bundle/package name. Must be provided in inapp (e.g. iOS 591560124, Android: com.pic.photoeditor)

[AV_APPSTOREURL]

AV_APPSTOREURL=

Yes

app.storeurl

No

AV_APPSTOREURL

App store url

[AV_APPVERS]

No

app.ver

No

AV_APPVERS

inapp app version

AV_VIDEOID

deprecated please use AV_CONTENT_ID

No

n/a

Yes

Video ID

AV_VIDEOID

Content video id

%%VIDEO_ID%%

AV_VIDEOURL

deprecated - please use AV_CONTENT_URL

No

n/a

No

AV_VIDEOURL

Content video url

AV_DESCRIPTION

No

n/a

No

AV_DESCRIPTION

Content description

AV_DURATION

deprecated - please use AV_CONTENT_LENGTH

Yes - with aniview content player

n/a

Yes

Duration

AV_DURATION

Content duration

%%VIDEO_DURATION%%

AV_KEYWORDS

No

site.keywords or app.keywords

No

AV_KEYWORDS

Content/Page keywords

AV_LANGUAGE

Yes

app.content.language or site.content.language

No

AV_LANGUAGE

2 lowercase letter language code

For example, en

AV_TITLE

deprecated - please use AV_CONTENT_TITLE

No

n/a

No

AV_TITLE

Content title

%%VIDEO_TITLE%%

AV_GPP

Yes

regs.ext.gpp

No

AV_GPP

Sting of IAB Global Privacy Platform

AV_GPP_SID

Yes

regs.ext.gpp_sid

No

AV_GPP_SID

The actual used section of the GPP string

AV_SUBID

No

ext.sub

Yes

Sub ID

AV_SUBID

Custom subid

AV_CDIM1

No

n/a

Yes

AV_CDIM1

Custom dimension that appears in Ad Server Reporting: Metrics and Dimensions under Custom 1

AV_CDIM2

No

n/a

Yes

AV_CDIM2

Custom dimension that appears in Ad Server Reporting: Metrics and Dimensions under Custom 2

AV_CDIM3

No

n/a

Yes

AV_CDIM3

Custom dimension that appears in Ad Server Reporting: Metrics and Dimensions under Custom 3

AV_M10-AV_M20

No

n/a

Yes

Custom Metrics

Custom metrics that can be used in Core Settings | Report Custom Metrics

AV_CUSTOM1-AV_CUSTOM16

or

AVC_CUSTOM1-16

No

n/a

Yes

Customs

Custom dimensions that don’t appear in reporting, but can be passed into Ad Sources at runtime.

They can also be used in Core Settings | Custom Params(it’s just optional - see notes there).

AV_CUSTOM17-AV_CUSTOM21

No

n/a

Yes

Customs

Custom parameters that can be used with replacements

AVC_INVIEW

Yes

n/a

No

Auto detected - 1 if player is in view, 0 if not

Apply to vast url only

AVC_INVIEWPERC

Yes

in player settings

Yes

n/a

No

Viewability percentage of the player

Apply to vast url only and requires the use of AVC_INVIEW

AV_GDPR

Yes

regs.ext.gdpr

No

AV_GDPR

1 if gdpr applies, 0 if not

AV_CONSENT

Yes

user.ext.consent

Yes

Request No Consent

Bid No Consent

Impression No Consent

AV_CONSENT

Consent string as detected using IAB CMP api if implemented on the publisher page

In Google IMA - [GDPRCONSENT]

In GAM as Vast - ${GDPR_CONSENT_780}
780 = TCF Vendor of Aniview

AV_CCPA

Yes

regs.ext.us_privacy

Yes

Request CCPA

Bid CCPA

Impression CCPA

AV_CCPA

Use privacy
Typically use &us_privacy=[AV_CCPA]

AV_SCHAIN

oRTB <(below) 2.5 ext.schain

oRTB =(equal) 2.5 source.ext.schain

oRTB >(above) 2.5 source.schain

No

AV_SCHAIN

AV_SCHAIN can be configured in the platform or passed as schain string format in ref1

The system will set AV_SCHAIN as needed: Object in prebid/rtb or string in vast

If this is not the first chain, it must be passed in ref1/vast call and aniview will add the defined chain to the existing one

AV_LSELLER_ID

Need to Be configured or sent in ref1

source.ext.schain.nodes.sid

No

AV_LSELLER_ID

Some platforms such as AOL requires passing only the seller id, for example in AOL &scpid=[AV_LSELLER_ID]

AV_SECURED

Yes

Yes

imp.secure

No

The protocol that the page was load in. http/https

AV_CPM

Yes

bidprice

Yes

CPM as configured in the ad source

AVC_CPM

Yes

Used in client side integration with player/sdk

cpm

Yes

If prebid or rtb, the actual CPM of the impression, otherwise the cpm defined on the ad source

AV_ECPM

Yes

n/a

Yes

AdSource configured cpm / 1000

AV_HASH_CPM

Yes

n/a

No

The adsource configured CPM in hashed format

AV_REV_CPM

Yes

n/a

The configured AdSource CPM divided by the channel RevShare that is set(if set)

In channel configuration panel:

Open

AVC_DATE

Yes

n/a

Yes

Date

Date in the format yyy-mm-dd

AVC_TIME

Yes

n/a

Yes

Hour

Time in the format hh-mm-ss

AV_CHANNEL_NAME

Yes

n/a

Yes

Channel Name

The channel name

AV_ADSOURCE_ID

Yes

n/a

Yes

Ad Source ID

The AdSource ID

AV_ADSOURCE_NAME

Yes

n/a

Yes

Ad Source Name

The AdSource Name

AV_PUB_CON_ID

Yes

n/a

Yes

Publisher Connection ID

The Publisher/Partner INSTANCE ID where the traffic came from

AV_CON_ID

Yes

n/a

Yes

Publisher Connection ID

Publisher/Partner CONNECTION ID

AV_ADVERTISER_ID

Yes, Need to Be configured on the server or sent in ref1

n/a

Yes

Advertiser ID

,

Advertiser ID

AV_APPSITE_ID

Yes, Need to Be configured on the server or sent in ref1

site.id or app.id

Yes

App/Site ID

The channel AppSite ID

AV_APPSITE_NAME

Yes, Need to Be configured on the server or sent in ref1

site.name or app.name

Yes

App/Site

The channel AppSite Name

AV_IDFV

No

device.ext.ifv
device.ext.idfv

No

AV_IDFV

Identifier of the device in that publisher for the Vendor

AV_ATTS

No

device.ext.atts

No

AV_ATTS

App Tracking Authorization Status - An integer passed to represent the App’s App Tracking Authorization Status. The possible values are:

0= Not Determined
1= Restricted
2= Denied
3= Authorized

[AVC_GTARGETING]

n/a

No

Is used to pass Google targeting params (if exist) to the Aniview platform

[AV_CONTENT_URL]

AV_CONTENT_URL=

No

app.content.url or site.content.url

No

AV_CONTENT_URL 

URL of the content, for buy-side contextualization or review

[AV_CONTENT_%%ADVERTISING_IDENTIFIER_PLAIN%% %%ADVERTISING_IDENTIFIER_TYPE%%TITLE]

AV_CONTENT_TITLE=

No

app.content.title or site.content.title

No

AV_CONTENT_TITLE 

Video Examples: “Search Committee” (television), “A New Hope” (movie), or “Endgame” (made for web). Non-Video Example: “Why an Antarctic Glacier Is Melting So Quickly” (Time magazine article).

%%VIDEO_TITLE%%

[AV_CONTENT_EPISODE]

AV_CONTENT_EPISODE=

No

app.content.episode or site.content.episode

No

AV_CONTENT_EPISODE 

Episode number.

[AV_CONTENT_SERIES]

AV_CONTENT_SERIES=

No

app.content.series or site.content.series

No

AV_CONTENT_SERIES 

Content series. Video Examples: “The Office” (television), “Star Wars” (movie), or “Arby ‘N’ The Chief” (made for web). Non-Video Example: “Ecocentric” (Time Magazine blog).

[AV_CONTENT_SEASON]

AV_CONTENT_SEASON=

No

app.content.season or site.content.season

No

AV_CONTENT_SEASON 

Content season (e.g., “Season 3”).

[AV_CONTENT_CAT ]

AV_CONTENT_CAT

No

app.content.cat or site.content.cat

Yes

IAB category

AV_CONTENT_CAT 

Array of IAB content categories that describe the content. The taxonomy to be used is defined by the cattax field. If no cattax field is supplied IAB Content Category Taxonomy 1.0 is assumed.

Should be passed as comma separated

[AV_CONTENT_KEYWORDS] 

AV_CONTENT_KEYWORDS=

No

app.content.keywords or site.content.keywords

No

AV_CONTENT_KEYWORDS 

Comma separated list of keywords describing the content.

[AV_CONTENT_NETWORK] 

AV_CONTENT_NETWORK=

No

app.content.network or site.content.network

No

AV_CONTENT_NETWORK 

network object Details about the network (Section 3.2.23) the content is on.
Refers to oRTB spec list 3.2.23

[AV_CONTENT_ID] 

AV_CONTENT_ID=

No

app.content.id or site.content.id

Yes

Video ID

Playlist ID

Video carousel ID

Feed ID

AV_CONTENT_ID 

ID uniquely identifying the content

%%VIDEO_ID%%

[AV_CONTENT_CHANNEL]

AV_CONTENT_CHANNEL=

No

app.content.channel or site.content.channel

No

AV_CONTENT_CHANNEL 

Channel object Details about the Channel (Section 3.2.23) the content is on.
Refers to oRTB spec list 3.2.24

[AV_CONTENT_CONTEXT]

AV_CONTENT_CONTEXT=

No

app.content.context or site.content.context

No

AV_CONTENT_CONTEXT 

Type of content (game, video, text, etc.). Refer to List: Content Contexts in AdCOM 1.0.

[AV_CONTENT_GENRE]

AV_CONTENT_GENRE=

No

app.content.genre or site.content.genre

No

AV_CONTENT_GENRE

Genre that best describes the content (e.g., rock, pop, etc).

[AV_CONTENT_LENGTH]

AV_CONTENT_LENGTH=

No

app.content.len or site.content.len

No

AV_CONTENT_LENGTH 

Length of content in seconds; appropriate for video or audio.

%%VIDEO_DURATION%%

[AV_CONTENT_LANGUAGE]

AV_CONTENT_LANGUAGE=

No

pp.content.language or site.content.language

No

AV_CONTENT_LANGUAGE 

Content language using ISO-639-1-alpha-2.

[AV_CONTENT_RATING]

AV_CONTENT_RATING=

No

pp.content.contentrating or site.content.contentrating

No

AV_CONTENT_RATING 

Content rating (e.g., MPAA).

[AV_METRO_CODE]

AV_METRO_CODE=

Yes

device.metro

Yes

AV_METRO_CODE

DMA code

[AV_NONCE]

AV_NONCE=

No

No

AV_NONCE

NONCE ID from the PAL SDK

[AV_POD_DURATION]

AV_POD_DURATION=

No

Yes with SSAI

The requested POD Duration

[AV_S_USER_ID]

-

Yes

Cookie / IDFA / IFA / AID / App advertising system

Internal

The resolved user ID.
In Web it is from the cookies or generated Aniview User ID.
In Apps/CTV it is the IFA.

In App -%%ADVERTISING_IDENTIFIER_PLAIN%%