List of Advertisers

Open

List of names of advertisement pools you work with. Could be list of SSPs (Supply Side Platform), networks or direct representations.

Next to each name is some basic info and the (far right side) options to edit/archive this partner.

Add/Edit Advertiser

When you click to add a new partner or click to edit an existing one, you are presented with many useful options, most of which optional!

Please remember to click Save after you’re done.

Info

Open

Short for basic info, this menu is for some basic details, at the very least the name of the advertiser.

1. Name (required) - the name of the advertiser.

2. Owner Type - Choose Publisher if this advertiser actually belongs to one of your Publishers (if you like to give your publisher a way to add their own demand to yours for a fair competition).

3. Email - the address of the partner.

4. Description - any note you like to add about this partner.

5. Serving Macro - custom macro used for this partner.

6. Account Fee - choose how much fee to deduct from revenues that involve this partner.

7. Limit Ad Sources - as each Advertiser comes with many ad sources, this gives you the chance to control how many ad sources of this advertiser to allow connecting in parallel.

Targeting

Price Exception

Optionally trigger advanced models that can deduct money from the revenue from you and/or your publishers.

Click the top right exclamation point to see full details with detailed examples.

Third Party Cost

Optionally lower your or your publishers' revenues by a certain amount.

Trackers

Optionally apply a pixel for certain metrics, thus get a report every time this pixel was used.

You will need to provide your tracking URL, mention its usage method, and use any macro we have to offer (e.g. https://your-tracker.com/?url=[AV_URL]&OS=[AV_OS] will track which exact URL and Operating System ads were displayed at). You can also control if you like to apply this tracker all the time or just some of the time.

You may use as many trackers as you like.

Player Settings

Optionally control advanced player settings that can limit its functions.

You can leave everything empty to enjoy automated settings.

Frequency Cap

Optionally limit how many unique requests can be generated by this advertiser.

This can be useful in direct deals when your advertiser limits you in advance on money terms.

ads.txt

Optionally defines a Google Spreadsheet that will report if your publishers correctly defined the ads.txt lines of this advertiser.

Supply Chain

Optionally define additional Supply Chain info for Advertisers that are only middlemen.

Keep in mind the supply chain must indicate every system that was involved, meaning the middlemen’s own systems too.