Core Settings

This screen let you choose core account option.

In order to use it, choose the main account or one of its Publishers' sub-accounts.

Info & Settings

This screen shows and/or allows changing settings that involve basic information usage, but most options are read-only:

  1. Name - the name of the account. Note it’s reflected in the top right side of all pages.

  2. Status - a read-only reflection of whether the whole account is enabled or disabled.

  3. Domain - a read-only reflection of the account’s domain. Note it could be used for sellers.json, supply chain, etc.

  4. Timezone - a read-only reflection of the account’s time zone. It’s recommended to stick to UTC 0 since it avoids time zone issues as well as summertime.

  5. Authentication Enabled - a read-only reflection of the whether the account uses authentication.

  6. Type - a read-only reflection of which the account is. Adserver - Network means the account can have sub-accounts, whereas Publisher means the account itself is a sub-account of another Network.

  7. Ad Source Postponed - a read-only reflection of whether the Ad Sources are postponed.

  8. Network Announcement - optionally set a notification to appear in the top row of all pages.

  9. Remove All Network Announcement - can be used after announcements have been set.

  10. Announcement Macros

    Shows dynamic macros that can be used when setting up announcements.

Accounting

This screen allows setting default values when setting up new Publishers, but all options are optional:

  1. Default Selected Type

    You can choose Rev share so that new publishers will offer by default to pay the publishers a portion of the review, and Fixed CPM so that new publishers will offer by default to pay a fixed CPM for each 1,000 impressions.

  2. Default Fixed CPM - publishers that are set as Fixed CPM will use this value as default.

  3. Default Rev Share - publishers that are set as Rev share will use this value as default.

Api Keys

This screen can generate a special API key for real time reports.

Serving

This screen controls how traffic is served, but most options are read-only:

  1. Networking Enabled - a read-only option that reflects the status of Networking.

  2. Supply Partner - a read-only option that reflects if the account can offer incoming traffic to Advertisers

  3. Demand Partner - a read-only option that reflects if the account can offer ads to Publishers.

  4. Server Side Optimization - a read-only option that reflects if the Optimized option can be used inhttps://aniview-test.atlassian.net/wiki/spaces/BASIC/pages/360463/Channels#Configuration .

  5. Force Optimization with PC - a read-only option that reflects if Optimization is forced for https://aniview-test.atlassian.net/wiki/spaces/BASIC/pages/360463/Channels#Partner-Connections

  6. Tag ID - an option value to be used for Tag ID.

Trackers

Optionally apply a pixel for certain metrics, thus get a report every time this pixel was used.

You will need to provide your tracking URL, mention its usage method, and use any macro we have to offer (e.g. https://your-tracker.com/?url=[AV_URL]&OS=[AV_OS] will track which exact URL and Operating System ads were displayed at). You can also control if you like to apply this tracker all the time or just some of the time.

You may use as many trackers as you like.

Please remember to click Save when done.

IVT

Enable if you use a third pasty detection and/or blocking pre-bid solution.

Pre-bid means doing the detection and/or blocking in the Inventory level, i.e. even before the bid/request occurs.

  1. Status - enable if you use this solution.

  2. Action - choose the default action whereas Block means block anything that looks suspicious while Mark means just include it in Adserver reports and https://aniview-test.atlassian.net/wiki/spaces/BASIC/pages/688255/Dashboard#Live-Data.

  3. Sampling - choose how many percents of Inventory to scan whereas 100% means all of them.

  4. Supplier - choose the the supplier you wish to use - note you have to sign an intendent contract with them. Currently only White OPs is supported.

Custom Params

This screen allows defined custom parameters for 2 purposes:

  1. When you wish to use a whole new parameter based on an existing one (e.g. AV_SPECIAL instead of the existing Serving Key AV_CUSTOM1).

  2. When you wish to use an existing parameter but call it something else in reporting (e.g. AV_CUSTOM1 with the reporting name of Special).

  3. When you wish to apply both at the same time.

Please remember to click Save when done.

  1. Custom Parameters - choose the needed custom parameter.

  2. Serving Key - type the parameter key.

  3. Reports Name - type the parameter name.

Channels

This screen allows modifying certain Channels defaults.

  1. Channel Optimization - choose Enable so that Optimization (in https://aniview-test.atlassian.net/wiki/spaces/BASIC/pages/360463/Channels#Configuration) will be enabled by default.

  2. Download Channels Csv - download all channels in 1 CSV file.

  3. Allow Syncing Channels - choose Enable to be able to create just 1 waterfall, then re-use it in all other channels.

  4. Open Channel Configuration - choose Automatic so that it will always expand by default.

  5. Show Non Active Adsources in Waterfall - choose No to hide non active Ad Sources in waterfalls.

  6. Limit Advertisers - choose Enable so that channels will have this option enabled by default.

  7. Separated Edit Page - choose Enable so that clicking on channel will open a special overlay screen.

Targeting

This screen allows to set basic global account targeting whereas only traffic that matches will be able to become Requests.

Please remember to click Save when done.

Domain

Similar to the regular per-entity https://aniview-test.atlassian.net/wiki/spaces/BASIC/pages/2228283/Shared+elements#Targeting, this screen allows choosing which domains or sub-domains will be included or excluded for requests.

It also allows excluding Empty Domans/Bundle as premium Advertisers are likely to refuse paying for them or even complain about you for sending them in the first place.

Unlike the regular Targeting, entering manual domains is not possible, and only lists can be used.

If you like to use an account wide allowed-list, you can call it an easily searchable name like allowed list and use it here for Include. Likewise, if you like to use an account wide disallowed-list, you can call it an easily searchable name like disallowed list and use it here for Exclude.

Country

Similar to the regular per-entityhttps://aniview-test.atlassian.net/wiki/spaces/BASIC/pages/2228283/Shared+elements#Targeting, this screen allows choosing which countries or regions will be included or excluded for requests.

It also allows excluding Unknown Countries as premium Advertisers are likely to refuse paying for them or even complain about you for sending them in the first place.

User/Consent

This screen is a bit different than its equivalent in the standard per-entity https://aniview-test.atlassian.net/wiki/spaces/BASIC/pages/2228283/Shared+elements#Targeting.

Its options allow you to include or exclude very specific entries:

  1. Exclude empty GDPR Consent in EU in RTB - choose Off to exclude EU traffic from webpages that never even asked the users to accept or reject tracking. But in the global account level this affects only RTB (as set inhttps://aniview-test.atlassian.net/wiki/spaces/BASIC/pages/393231/Ad+Sources#General).

  2. Exclude Bots - choose Off to exclude traffic that is suspected as non human. This is as premium Advertisers are likely to refuse paying for them or even complain about you for sending them in the first place.

Adsources

Choose Enable so that this option will be enabled by default inhttps://aniview-test.atlassian.net/wiki/spaces/BASIC/pages/393231/Ad+Sources#General.

It’s recommended to enable it as without it ad sources may pass traffic which their Advertisers are actually set not to pass.

My Notifications

This screen controls which events shall send notifications to the https://aniview-test.atlassian.net/wiki/spaces/BASIC/pages/524394/System+Settings#List-of-users.

Please remember to click Save when done.

Weekly Summary

Enable to get a weekly summary by e-mail.

Account Notifications

This screen allows setting global wide fluent alerts.

  1. Consolidation - choose Enable to consolidate the alerts.

  2. Adsource - choose which status change of Ad Sources to be notified about.

  3. Adsource - choose which status change of Channels to be notified about.

  4. Partners - choose which status change of https://aniviewwiki.atlassian.net/wiki/spaces/HELP/pages/2280488990 to be notified about.

  5. Partner Connection - choose which status change of https://aniview-test.atlassian.net/wiki/spaces/BASIC/pages/360463/Channels#Partner-Connections to be notified about.

  6. Publisher Connection - choose which status change of https://aniview-test.atlassian.net/wiki/spaces/BASIC/pages/360463/Channels#Publisher-Connections to be notified about.

Notification Center

This screen allows setting one time alerts to publishers.

Please remember to click Send when done.

  1. Publisher - choose one of thePublishers.

  2. Message - type the one time alert. Note you can use announcement macros for dynamic values.

  3. Announcement Macros

    See a read-only list of available macros to use.

Notifications

This screen displays and allows searching through all past notifications.

Accounting Fees

This screen shows and allows editing or creating accounting fees, which can be used in https://aniview-test.atlassian.net/wiki/spaces/BASIC/pages/393231/Ad+Sources#General and/or in https://aniview-test.atlassian.net/wiki/spaces/BASIC/pages/33036/Advertisers#Add%2FEdit-Advertiser.

List fees

See and search through existing fees.

Add/Edit a fee

Choose the type of account fee.

Each rule has the far right side options of add expand/collapse this rule, add more rules, add this rule, and cancel this rule.

  1. Custom


    A customized fee, which allows you to choose a Metric, conduct an arithmetic formula to it and present the result in percents or dollars.

  2. Rev-Share From Revenue

    A fee that is derived as a percentage to the Publishers from the revenue.

  3. Unmonetized Request

    A fee that is derived from a CPM value for Request-Impression.

  4. Request Fees

    A fee that is derived from a CPM value for each request.

  5. Impression Fees

    A fee that is derived from a CPM value for each Impression.

Player Settings

A screen that allows setting the default values for Player Settings, which almost all entities use.

You can leave everything empty and on Automatic to enjoy automated settings.

Report Custom Metrics

This screen allows setting customized metrics based on arithmetic calculations.

Please remember to click the far right side green checkbox when done.

  1. Type -Choose Metric for basic arithmetic calculations or Event for event-based calculations.

  2. Api Key - the key name for Metric (e.g. CPM) or the chosen key for Event.

  3. Metric Name - the display name of the Metric/Event.

  4. Equation - type a manual calculation for Metric or see an automatic one for Event.

    1. For Metric, equation can contain any existing metric or number with basic math operation such as: * / + - and ( ) for priorities.
      Example:
      #impression# * 2 + (#inventory# - 1000)

      To find what metrics are available type # and a metric list will appear. Same can be done with ? for all available math operations.

    2. For Event click the far right side AV Pixel icon to get the tracker Publishers need to implement in the webpages in which the ads will show.

Account Frequency Cap

This screen allows choosing to cap the impressions of unique users.

If needed, choose how often to cap and the number to cap.

sellers.json

This screen allows defining your sellers.json file (assuming you let us control it).

This file is a mandatory file that must exist in your root domain (domain.com/sellers.json) and follow IAB specs to list your company with all your Publishers in order to provide transparency to Advertisers.

Our automation makes sure of it and updates it each time you add a new publisher to the system.

All fields are optional, please remember to click Save when done.

  1. Tag ID - if your company is a member of TAG, type your ID there.

  2. DUNS - if your company is a member of DUNS (Dun & Bradstreet), type your ID there.

  3. Version - choose the version of the IAB specs which you like to use.

  4. Domain - a read-only value of which domain will be used for this file.

  5. Contact Email - choose the company’s e-mail address to be displayed in the file.

  6. Contact Address - choose the company’s physical HQ address to be displayed in the file.

TPP

This screen allows setting CPM sync info for ad sources types that don’t report their real revenues directly (depending on their Type in https://aniview-test.atlassian.net/wiki/spaces/BASIC/pages/393231/Ad+Sources#General).

Not knowing real revenues not only disrupts reporting, but also the decision making of automatic optimization.

Using this screen you can provide reporting API information for such systems so that out bot will grab hourly data from them and use them to complete the missing information.

Choose the relevant system and add the requested login information, please remember to click Save when done.

Once done, set to use this data in https://aniview-test.atlassian.net/wiki/spaces/BASIC/pages/393231/Ad+Sources#TPP.

External User-Id Provider

This screen allows choosing IDs for buyers that require (or will pay more) to identify individual users from across multiple websites.

If you have IDs within these system, you can fill them in.

Our system will implement those IDs in third party tracking cookies, so the buyers will know you helped them identify the users.

Please remember to click Save when done.

Advertisers

This screen allows enabling Advertisers' edit screens as overlays on top of other screens.

Studio

This screen allows enabling tracking for InStream https://aniviewwiki.atlassian.net/wiki/spaces/HELP/pages/2280489220.

Cms Settings

This screen allows to control various settings for CMS https://aniviewwiki.atlassian.net/wiki/spaces/HELP/pages/2280489125, which might affect performance and cost.

Transcoding Profile

This screen displays current settings for encoding https://aniviewwiki.atlassian.net/wiki/spaces/HELP/pages/2280489125.

Default Player Tag

This screen allows setting default https://aniviewwiki.atlassian.net/wiki/spaces/HELP/pages/2280489220 for new https://aniviewwiki.atlassian.net/wiki/spaces/HELP/pages/2280489160 and https://aniviewwiki.atlassian.net/wiki/spaces/HELP/pages/2280489125.

Please remember to click Save when done.

CMS API Key

This screen allows generating an API key for the CMS and choose when to automatically expire it.

Iris.tv

This screen allows to integrate with iris.tv, a video content solution.