Optionally prevent requests for traffic that doesn’t meet certain requirements.

For example, if you exclude this-site.com, it will make sure no requests are sent from it to everything that uses this targeting.

Many types of targeting are available, even advanced ones such as IP addresses and User Agents.

1. Domains
   
   

   Open

   

   Include/exclude only specific domains and/or sub-domains. You could type a domain or choose from a list.
   Empty Domains/Bundles (which are usually undesired by premium Advertisers) can also be controlled from the account’s global Core Settings | Domain .

2. OS
   
   

   Open

   

   Include/Exclude specific operating systems (which can also be used as Environment - for example, include just Desktop traffic by choosing just Desktop OSs).

3. Player Size
   
   

   Include/Exclude only specific player sizes. Note you can also choose Custom to define ranges of sizes (click Plus to add more ranges).

4. Slot Type
   
   

   Include/Exclude just Preroll (ads that are shown before a video starts), Midroll (ads that are shown during a video) and/or First in Session.

5. Hour of day

   Include/Exclude only traffic that arrives during specific days and/or hours

6. User/Consent
   
   

   Include/Exclude traffic that may attract complaints or even blockage from premium Advertisers:

   1. Empty AD_IDFA - applications that don’t pass advertising ID (note it’s often blocked in iOS).

   2. Empty GDPR Consent in EU - EU sites that don’t even ask the user for to accept/reject tracking.

   3. Empty CCPA in California - when users in California aren’t offered a way to reject tracking.

   4. Empty Buyer UID in RTB (Cookie Sync Miss) - when Buyer ID is missing for some reason.

   5. Bots - when the traffic appears as non human.

7. ads.txt
   
   

   Include/Exclude traffic that arrives only from certain .

8. Placement Type
   
   

   Include/Exclude traffic from only specific types of :

   1. In-Stream - players that have video content in which the ads appear before/during/after.

   2. In-Banner - players that usually appear in right/left side of webpages in a fixed location and size (usually 300x250).

   3. In-Article - player that appear between paragraphs.

   4. In-Feed - similar to In-Article.

   5. Floating or Sticky - all types of players even when they float (when the user scrolls away from them) or are always stick to the corner of webpages.

9. Custom Targeting
   
   

   Include/Exclude every type of traffic that is supported by .
   Note you can’t type values directly, but only choose from lists which you can create and edit.